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Is it possible to improve the relationship between marketing and sales?
Kolouchova, Daniela; Rožek, Jan - In: Central European business review : CEBR 3 (2014) 4, pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
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Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal; Zhakanova, Aliya; Emeagwali, … - In: Problems and perspectives in management : PPM ; … 12 (2014) 4, pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
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Decomposing the problems of traditional markets business ecosystem in Indonesia
Prabowo, Fajar Sidiq Adi; Rahadi, Raden Aswin; … - In: International journal of public sector performance … 3 (2017) 4, pp. 375-397
Persistent link: https://www.econbiz.de/10011991877
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …
Persistent link: https://www.econbiz.de/10012291735
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Marketing as promise management : regaining customer management for marketing
Grönroos, Christian - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
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Football performance and strategic choices in Italy and beyond
Rossi, Matteo; Thrassou, Alkis; Vrontis, Demetris - In: International journal of organizational analysis 21 (2013) 4, pp. 546-564
Persistent link: https://www.econbiz.de/10010201090
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Aggressive implementation of digitization in the modern business
Gijić, Nebojša; Dimitrijević, Oliver; Jović, Adriana - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 60 (2014) 4, pp. 227-239
Persistent link: https://www.econbiz.de/10010493144
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Competitive strategy and performance in Southern Ghana
Parnell, John A.; Spillan, John E.; Mensah, Edwin C. - In: International journal of management & enterprise … 13 (2014) 2, pp. 109-129
Persistent link: https://www.econbiz.de/10010484997
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Manufacturing/marketing interface and conflict : an investigation in the Turkish manufacturing industry
Omurgonulsen, Mine; Surucu, Pelin - In: Problems and perspectives in management : PPM ; … 6 (2008) 1, pp. 48-55
Persistent link: https://www.econbiz.de/10003801900
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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486