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~type_genre:"Aufsatz in Zeitschrift"
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Crafting customer value : the...
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Han, Heesup
53
Kumar, V.
53
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43
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38
Gil Saura, Irene
37
Verhoef, Peter C.
37
Prentice, Catherine
32
Smith, Alan D.
31
Homburg, Christian
30
Palmatier, Robert W.
30
Svensson, Göran
30
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28
Herrmann, Andreas
27
Bruhn, Manfred
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Agnihotri, Raj
25
Grewal, Dhruv
24
Hyun, Sunghyup Sean
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Walsh, Gianfranco
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Bang, Nguyen
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Klaus, Philipp
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Thaichon, Park
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Vrontis, Demetris
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Huber, Frank
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Rather, Raouf Ahmad
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Ruyter, Ko de
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Balaji, M. S.
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Evanschitzky, Heiner
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Khan, Imran
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Quach, Sara
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Wong, IpKin Anthony
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Eggert, Andreas
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Harrigan, Paul
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Ko, Eunju
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Kumar, Vikas
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So, Kevin Kam Fung
20
Wieseke, Jan
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Karjaluoto, Heikki
19
Kim, Kyung Hoon
19
Kim, Wansoo
19
Neslin, Scott A.
19
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International Conference on Relationship Marketing <9, 2009, Berlin>
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Deutsches Institut für Wirtschaftsforschung
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Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Université Paris 1 Panthéon-Sorbonne
1
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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The journal of business & industrial marketing
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The service industries journal
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Journal of the Academy of Marketing Science
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Journal of strategic marketing
172
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
136
International journal of contemporary hospitality management
127
Journal of travel and tourism marketing
122
Journal of service research : JSR
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Journal of hospitality marketing & management
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The journal of product & brand management
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Tourism management : research, policies, practice
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Journal of service management
110
Asia Pacific journal of marketing and logistics
109
The journal of brand management : an international journal
108
Cogent business & management
105
Journal of retailing
105
Psychology & marketing
103
European journal of marketing : EJM
100
Marketing intelligence & planning
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of marketing management : MM
94
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
90
Service business
86
The international journal of bank marketing : IJBM
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
The international review of retail, distribution and consumer research
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of financial services marketing : JFSM
72
Business horizons
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
69
International journal of retail & distribution management
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European journal of operational research : EJOR
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ECONIS (ZBW)
15,546
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1
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
2
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
3
Spitzenverkäufer und Value-Selling : Anforderungen aus Kundensicht
Schmäh, Marco
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 38-42
Persistent link: https://www.econbiz.de/10003719231
Saved in:
4
CRM, Kundenbewertung und Risk-Return-Steuerung im betrieblichen Einsatz
Sackmann, Stefan
;
Kundisch, Dennis
;
Ruch, Markus
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
259
,
pp. 21-31
Persistent link: https://www.econbiz.de/10003635558
Saved in:
5
Analytisches CRM in der Energiewirtschaft
Schieder, Christian
;
Frye, Markus
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
259
,
pp. 63-73
Persistent link: https://www.econbiz.de/10003635589
Saved in:
6
Mit unrentablen Kunden richtig umgehen
Mittal, Vikas
;
Sarkees, Matthew
;
Murshed, Feisal
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
10
,
pp. 58-72
Persistent link: https://www.econbiz.de/10003760132
Saved in:
7
Customer value creation : a practical framework
Smith, J. Brock
;
Colgate, Mark
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10003743265
Saved in:
8
Das Management schwacher Kunden: Trennungsmanagement
Hoberg, Peter
- In:
Controlling & management review : Zeitschrift für …
52
(
2008
)
5
,
pp. 320-325
Persistent link: https://www.econbiz.de/10003762721
Saved in:
9
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
10
Modelling a CRM Markov chain process using system dynamics
Ip, Wai Cheung
;
Chen, Bocheng
;
Lau, Henry C. W.
;
Choy, …
- In:
International journal of value chain management : IJVCM
2
(
2008
)
4
,
pp. 420-435
Persistent link: https://www.econbiz.de/10003767409
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