//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
eWOM: The impact of customer-t...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
6
Konsumentenverhalten
6
Lieferantenmanagement
5
Supplier relationship management
5
Beziehungsmarketing
4
E-commerce
4
Electronic Commerce
4
Relationship marketing
4
Inequity
3
Advertising
2
Arbeitspsychologie
2
Arbeitsverhalten
2
Arbeitszufriedenheit
2
Brand
2
Brand management
2
Confidence
2
Distribution channel
2
Job satisfaction
2
Markenartikel
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Organizational psychology
2
Performance
2
Social relations
2
Soziale Beziehungen
2
Theorie
2
Theory
2
Vertrauen
2
Vertriebsweg
2
Werbung
2
Work behaviour
2
Advertising effects
1
Advertising spending
1
Analyst coverage
1
Arbeitskräfte
1
Arbeitsleistung
1
Attitudes
1
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
24
Aufsatz im Buch
1
Book section
1
Language
All
English
24
Author
All
Osmonbekov, Talai
13
Gruen, Thomas W.
7
Czaplewski, Andrew J.
4
Guo, Lin
4
Key, Thomas Martin
4
Gregory, Brian T.
3
Tang, Chuanyi
3
Albritton, M. David
2
Bello, Daniel C.
2
Gilliland, David I.
2
Hofstetter, Joerg S.
2
Olson, Eric M.
2
Xie, Frank Tian
2
Arnould, Eric J.
1
Bellenger, Danny N.
1
Bernard, Elena
1
Bove, Liliana L.
1
Brown, Willam
1
Carr, Jon C.
1
Chekariu, Christian
1
Chelariu, Cristian
1
Dapena-Baron, Marta
1
Donthu, Naveen
1
Du, Ding
1
Ehrenthal, Joachim
1
Gregory, Brian
1
Gregory, Sean T.
1
Gruen, Thomas
1
Johnston, Wesley
1
Johnston, Wesley J.
1
Keel, Astrid L.
1
Lee, Nick
1
Lotz, Sherry L.
1
McKee, Daryl
1
Olson, Kai M.
1
Schultz, Dan
1
Sukle, Mike
1
Whiting, Anita
1
more ...
less ...
Published in...
All
Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business market management : jbm
2
Journal of business research : JBR
2
Journal of service research : JSR
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business and psychology
1
Journal of managerial psychology
1
Journal of nonprofit & public sector marketing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
The journal of asset management
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reseller adoption of manufacturers' e-business tools : the impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Osmonbekov, Talai
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 217-223
Persistent link: https://www.econbiz.de/10003959538
Saved in:
2
Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
Saved in:
3
Can marijuana counter-marketing prevent underage use? : analyzing youth response to Colorado’s "don’t be a lab rat" campaign
Sukle, Mike
;
Schultz, Dan
;
Czaplewski, Andrew J.
;
Key, …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 456-471
Persistent link: https://www.econbiz.de/10012813780
Saved in:
4
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
5
Brand activism change agents : strategic storytelling for impact and authenticity
Key, Thomas Martin
;
Keel, Astrid L.
;
Czaplewski, Andrew J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1339-1355
Persistent link: https://www.econbiz.de/10014553087
Saved in:
6
The role of perceived control in customer value cocreation and service recovery evaluation
Guo, Lin
;
Lotz, Sherry L.
;
Tang, Chuanyi
;
Gruen, Thomas W.
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011433138
Saved in:
7
Seeing relationships through the lens of psychological contracts : the structure of consumer service relationships
Guo, Lin
;
Gruen, Thomas W.
;
Tang, Chuanyi
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011684995
Saved in:
8
The relationship marketing view of the customer and the service dominant logic perspective
Gruen, Thomas W.
;
Hofstetter, Joerg S.
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 231-245
Persistent link: https://www.econbiz.de/10008758129
Saved in:
9
Socializing to co-produce : pathways to consumers’ financial well-being
Guo, Lin
;
Arnould, Eric J.
;
Gruen, Thomas W.
;
Tang, Chuanyi
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10010203494
Saved in:
10
Value attenuation and retail out-of-stocks : a service-dominant logic perspective
Ehrenthal, Joachim
;
Gruen, Thomas W.
;
Hofstetter, Joerg S.
- In:
International journal of physical distribution & …
44
(
2014
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10010259596
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->