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~type_genre:"Aufsatz in Zeitschrift"
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Advertising Creativity Matters
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Advertising
29
Werbung
28
Consumer behaviour
27
Konsumentenverhalten
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Advertising effects
23
Werbewirkung
23
Creativity
9
Kreativität
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Aufsatz in Zeitschrift
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English
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Rosengren, Sara
43
Dahlén, Micael
39
Eisend, Martin
9
Thorbjørnsen, Helge
9
Colliander, Jonas
7
Modig, Erik
7
Campbell, Colin L.
4
Liljedal, Karina T.
4
Karsberg, John
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Lange, Fredrik
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Söderlund, Magnus
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Törn, Fredrik
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Bondesson, Niklas
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Hernant, Mikael
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Huh, Jisu
2
Laczniak, Russell N.
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Rust, Roland T.
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Sagfossen, Sofie
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Sands, Sean
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Stewart, David W.
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Aksoy, Lerzan
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Berg, Hanna
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Cheng, Zixuan Mia
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Journal of advertising : official publication of the American Academy of Advertising
12
Journal of advertising research
12
International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
4
European journal of marketing : EJM
3
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing communications
2
The journal of product & brand management
2
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of marketing
1
Journal of marketing education : JME
1
Journal of retailing
1
Journal of service management
1
Journal of service research
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
64
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64
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1
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
2
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
3
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
4
If advertising won't die, what will it be? Toward a working definition of advertising
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10011591604
Saved in:
5
Comment : is advertising a zombie?
Rust, Roland T.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 346-347
Persistent link: https://www.econbiz.de/10011591605
Saved in:
6
Comment : speculations of the future of advertising redux
Stewart, David W.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 348-350
Persistent link: https://www.econbiz.de/10011591606
Saved in:
7
Comment : advertising's domain and definition
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 351-352
Persistent link: https://www.econbiz.de/10011591607
Saved in:
8
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
9
Comment : advertising won't die, but defining it will continue to be challenging
Huh, Jisu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 356-358
Persistent link: https://www.econbiz.de/10011591610
Saved in:
10
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
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