Similar Search Results

Export performance : evidence from agricultural product firms in Vietnam

Ngo-Thi-Ngoc, Huyen; Bang Nguyen Viet - In: Cogent business & management 8 (2021) 1, pp. 1-22

This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam. It uses both qualitative and quantitative research: (i) the qualitative research is carried out through focus group discussions with 10 chief executive officers of firms (5...

Persistent link: https://www.econbiz.de/10012668835

The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China

Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364

Persistent link: https://www.econbiz.de/10011417742

Development of firm export market oriented behavior : evidence from an emerging economy

Chi, Ting; Sun, Yao - In: International business review : the official journal of … 22 (2013) 1, pp. 339-350

Persistent link: https://www.econbiz.de/10009722402

China market entry strategy of Paris Baguette

Ryu, Sungmin; Jang, Woojung; Cho, Hyejeong - In: Journal of business case studies 10 (2014) 2, pp. 155-164

Persistent link: https://www.econbiz.de/10010362154

Market potential, firm exports and profit : which market do the Chinese firms profit from?

Ouyang, Puman; Zhang, Teng; Dong, Yan - In: China economic review : an international journal 34 (2015), pp. 94-108

Persistent link: https://www.econbiz.de/10011458887

Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia

Jiang, Jing; Wei, Ran - In: International marketing review 29 (2012) 6, pp. 597-622

Persistent link: https://www.econbiz.de/10009678950

The China market and lessons from successful exporters

Kirpalani, Vishnu H. - In: Journal of global marketing 2 (1989) 4, pp. 81-98

Persistent link: https://www.econbiz.de/10001098436

Globalization and marketing strategies : introduction to the Shanghai special issue

Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590

Persistent link: https://www.econbiz.de/10010496171

International advertising strategy in "new" Asia : a country-of-origin approach on standardization vs. customization

Meng, Juan; Mummalaneni, Venkatapparao - In: International business and economics research journal 8 (2009) 5, pp. 45-56

Persistent link: https://www.econbiz.de/10003845800

The development of NBA in China : a glocalization perspective

Zhou, Liangjun; Wang, Jerred Junqi; Chen, Xiaoying; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 81-94

Persistent link: https://www.econbiz.de/10011695284

1
2
3
4
5
6
7
8
9
10
Next
Last