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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
20
Konsumentenverhalten
20
Brand management
8
Markenführung
8
Advertising effects
6
Brand
6
Markenartikel
6
Theorie
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Article
40
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Aufsatz in Zeitschrift
Article in journal
41
Arbeitspapier
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Aufsatz im Buch
6
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English
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Pieters, Rik
40
Wedel, Michel
15
Zeelenberg, Marcel
5
Baumgartner, Hans
4
Horen, Femke van
4
Lans, Ralf van der
3
Jong, Martijn G. de
2
Weijters, Bert
2
Zhang, Jie
2
Aribarg, Anocha
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Bosmans, Anick
1
Coelho do Vale, Rita
1
Costabile, Michele
1
Elsen, Millie
1
Erdem, Tulin
1
Erdem, Tülin
1
Fox, Jean-Paul
1
Giesen, Roxanne I. van
1
Herpen, Erica van
1
Jaspers, Esther D. T.
1
Keller, Kevin Lane
1
Kuksov, Dmitri
1
Lemmens, Aurélie
1
Martinovici, Ana
1
Miceli, Gaetano Nino
1
Ozsomer, Aysegul
1
Pandelaere, Mario
1
Pieters, Constant
1
Raimondo, Maria Antonietta
1
Robben, Henry S.
1
Satomura, Takuya
1
Shrum, L. J.
1
Sánchez, Isabel
1
Teixeira, Thales
1
Teixeira, Thales S.
1
Vale, Rita Coelho do
1
Ven, Niels Van de
1
Özturan, Peren
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Journal of marketing research : JMR
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Foundations and trends in marketing : FTMKT
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic literature
1
Journal of marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
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ECONIS (ZBW)
41
Showing
1
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10
of
41
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date (oldest first)
1
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
2
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 283-299
Persistent link: https://www.econbiz.de/10010383248
Saved in:
3
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Saved in:
4
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
5
The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
6
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Saved in:
7
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Saved in:
8
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
9
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
10
Understanding branding in a digitally empowered world
Erdem, Tulin
;
Keller, Kevin Lane
;
Kuksov, Dmitri
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011490780
Saved in:
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