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~type_genre:"Aufsatz in Zeitschrift"
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Marketing issues : who is the...
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Relationship marketing
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Han, Heesup
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48
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37
Gil Saura, Irene
35
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35
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31
Smith, Alan D.
31
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30
Svensson, Göran
30
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29
Loureiro, Sandra Maria Correia
28
Bruhn, Manfred
27
Herrmann, Andreas
27
Bang, Nguyen
25
Grewal, Dhruv
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Agnihotri, Raj
24
Hyun, Sunghyup Sean
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Walsh, Gianfranco
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Klaus, Philipp
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Thaichon, Park
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Vrontis, Demetris
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Rather, Raouf Ahmad
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Ruyter, Ko de
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Balaji, M. S.
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Khan, Imran
19
Sesé, F. Javier
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
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Kim, Wansoo
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International Conference on Relationship Marketing <9, 2009, Berlin>
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
407
International journal of hospitality management
280
The journal of services marketing
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The journal of business & industrial marketing
194
The service industries journal
188
Journal of the Academy of Marketing Science
174
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
130
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
112
The journal of product & brand management
111
The journal of brand management : an international journal
110
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
104
Psychology & marketing
103
Cogent business & management
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
100
European journal of marketing : EJM
97
Services marketing quarterly
97
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
85
The international journal of bank marketing : IJBM
85
Service business
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
European journal of operational research : EJOR
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
15,326
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1
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
2
An exploratory study of stalled relationships among art museum members
Reavey, Brooke
;
Howley, Michael J.
;
Korschun, Daniel
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
Saved in:
3
It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela
;
Esposito, Annamaria
;
Vannini, Maria Cristina
- In:
International journal of entrepreneurship and small …
48
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
Saved in:
4
What do we know about the identity salience model of relationship marketing success? : a review of the literature
Michalski, Silke
;
Helmig, Bernd
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10003762584
Saved in:
5
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
6
Exploring the impact of customer relational benefit on relationship commitment in health service sectors
Weng, Rhay-hung
;
Huang, Jin-an
;
Huang, Ching-yuan
; …
- In:
Health care management review : HCM review
35
(
2010
)
4
,
pp. 312-323
Persistent link: https://www.econbiz.de/10008668631
Saved in:
7
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.
;
Oliveira Mota, Márcio de
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
Saved in:
8
The small college enrollment officer : relationship marketing at work
Vander Schee, Brian A.
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 135-143
Persistent link: https://www.econbiz.de/10008653904
Saved in:
9
Students, patients, citizens, and believers as “customers” : a cross-national exploratory study
Hutton, James G.
;
Leung, Vivienne
;
Mak, Angela K. Y.
; …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 41-70
Persistent link: https://www.econbiz.de/10008988051
Saved in:
10
Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm
;
Ayer, Steven
;
Pegoraro, Ann
;
Leonard, …
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009531937
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