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Studies on business interaction : consequences for business theory and practice
LaPlaca, Peter J. - In: Industrial marketing management : the international … 38 (2009) 6, pp. 563-564
Persistent link: https://www.econbiz.de/10003889349
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Editorial: To compete or not to compete? : that is the question!
LaPlaca, Peter J. - In: Industrial marketing management : the international … 43 (2014) 2, pp. 177-179
Persistent link: https://www.econbiz.de/10010364546
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Innovation in business networks
LaPlaca, Peter J. - In: Industrial marketing management : the international … 43 (2014) 3, pp. 359-360
Persistent link: https://www.econbiz.de/10010371789
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Commentary on "The essence of business marketing..." by Lichtenthal, Mummalaneni, and Wilson : the JBBM comes of age
LaPlaca, Peter J. - In: Journal of business-to-business marketing 15 (2008) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10003814683
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Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.; Brown, James R. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
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Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David; Mummalaneni, Venkatapparao - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana; Silva, Rui Vinhas da; LaPlaca, Peter J. - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10011381354