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The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu; Siu, Noel Y. M.; Barnes, Bradley R. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 819-824
Persistent link: https://www.econbiz.de/10003781852
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The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.; Barnes, Bradley R.; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
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Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu; Li, Dongjin; Barnes, Bradley R.; Ahn, … - In: International business review : the official journal of … 21 (2012) 6, pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
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The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu; Shi, Yizheng; Barnes, Bradley R. - In: Journal of business research : JBR 68 (2015) 3, pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu (ed.); He, Jiaxun (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011760470
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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
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Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
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Editorial: the misassumptions about contributions
Wang, Cheng Lu - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012880155