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~type_genre:"Aufsatz in Zeitschrift"
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The significance of trust and...
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China
35
Consumer behaviour
33
Konsumentenverhalten
33
Firm performance
17
Unternehmenserfolg
17
Social network
16
Soziales Netzwerk
16
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13
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13
Business network
9
Emerging economies
9
Schwellenländer
9
Unternehmensnetzwerk
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Brand management
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Business-to-business marketing
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Brand image
6
Innovation management
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Aufsatz in Zeitschrift
Article in journal
97
research-article
19
Collection of articles of several authors
8
Sammelwerk
8
Aufsatz im Buch
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Aufsatzsammlung
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Wang, Cheng Lu
54
Barnes, Bradley R.
50
Berger, Ron
11
Herstein, Ram
6
Zhou, Liying
6
Chung, Henry F. L.
5
Silbiger, Avi
5
Yen, Dorothy A.
5
Lin, Xiaohua
4
Lowe, Ben
4
Siu, Noel Y. M.
4
Yu, Qionglei
4
Zhou, Lianxi
4
He, Jiaxun
3
Leonidou, Leonidas C.
3
Li, Dongjin
3
Monkhouse, Lien Le
3
Niu, Yongge
3
Pham, Thi Song Hanh
3
Wang, Tao
3
Abosag, Ibrahim
2
Berthon, Pierre R.
2
Chakrabarti, Ronika
2
Drori, Netanel
2
Gao, Jie
2
Guo, Shuojia
2
Hao, Andy W.
2
Huang, Pei-how
2
Jia, Yu
2
Jin, Fei
2
Lee, Liane W. Y.
2
Leonidou, Constantinos N.
2
Monkhouse, Lien L.
2
Pitt, Leyland F.
2
Renwick, Douglas W. S.
2
Shi, Yizheng
2
Song, Sigen
2
Wu, Banggang
2
Wu, Ruijuan
2
Yang, Zhilin
2
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Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business research : JBR
13
International marketing review
10
International business review : the official journal of the European International Business Academy
4
Psychology & marketing
4
Journal of international marketing
3
Asia Pacific business review
2
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of consumer studies
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of world business : JWB
2
Management international review : mir ; journal of international business
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
British journal of management : BJM
1
Cross cultural management : an international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of enterprise network management
1
International journal of human resource management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal for global business advancement : JGBA
1
Journal of Asian business
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic management education : JSME
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
R & D management
1
The international journal of human resource management
1
The journal of development studies : JDS
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
97
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1
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10
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97
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1
The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu
;
Siu, Noel Y. M.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 819-824
Persistent link: https://www.econbiz.de/10003781852
Saved in:
2
The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
Saved in:
3
Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu
;
Li, Dongjin
;
Barnes, Bradley R.
;
Ahn, …
- In:
International business review : the official journal of …
21
(
2012
)
6
,
pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
Saved in:
4
The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu
;
Shi, Yizheng
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
Saved in:
5
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Saved in:
6
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
7
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
8
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
9
Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
Saved in:
10
Editorial: the misassumptions about contributions
Wang, Cheng Lu
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012880155
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