//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer typology : 3D virtual...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
49,003
Konsumentenverhalten
49,000
Online-Marketing
7,556
Internet marketing
7,548
Relationship marketing
7,208
Beziehungsmarketing
7,207
Markenführung
6,173
Brand management
6,171
Social Web
5,946
Social web
5,946
Brand image
5,527
Markenimage
5,527
Customer satisfaction
4,686
Kundenzufriedenheit
4,685
Online retailing
4,411
Online-Handel
4,411
Dienstleistungsqualität
3,702
Service quality
3,702
Theory
3,646
Theorie
3,640
Werbewirkung
3,383
Advertising effects
3,382
USA
3,301
United States
3,295
Brand
3,246
Markenartikel
3,193
E-commerce
3,085
Electronic Commerce
3,072
Einzelhandel
2,968
Retail trade
2,968
Viral marketing
2,755
Virales Marketing
2,755
Advertising
2,704
Werbung
2,665
Emotion
2,606
Experiment
2,296
Confidence
2,020
Marketing management
2,019
Vertrauen
2,017
Marketingmanagement
2,012
more ...
less ...
Online availability
All
Undetermined
27,415
Free
4,777
Type of publication
All
Article
54,223
Book / Working Paper
288
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
54,511
Graue Literatur
7,996
Non-commercial literature
7,996
Aufsatz im Buch
6,966
Book section
6,966
Working Paper
6,831
Arbeitspapier
6,292
Hochschulschrift
3,081
Thesis
2,114
Collection of articles of several authors
1,443
Sammelwerk
1,443
Aufsatzsammlung
961
Conference paper
598
Konferenzbeitrag
598
Case study
507
Fallstudie
507
Konferenzschrift
409
Bibliografie enthalten
397
Bibliography included
397
Lehrbuch
369
Collection of articles written by one author
338
Sammlung
338
Ratgeber
318
Dissertation u.a. Prüfungsschriften
316
Textbook
298
Guidebook
292
Amtsdruckschrift
217
Government document
217
Reprint
191
Conference proceedings
187
Article
121
Handbook
92
Handbuch
92
Statistik
92
Glossar enthalten
82
Glossary included
82
Systematic review
77
Übersichtsarbeit
77
Statistics
74
more ...
less ...
Language
All
English
53,163
German
1,038
French
171
Spanish
48
Italian
30
Portuguese
10
Russian
8
Dutch
7
Polish
7
Czech
5
Hungarian
5
Croatian
3
Norwegian
3
Serbian
3
Arabic
2
Bulgarian
2
Danish
2
Bosnian
1
Finnish
1
Lithuanian
1
Macedonian
1
Romanian
1
Slovak
1
Slovenian
1
Swedish
1
more ...
less ...
Author
All
Han, Heesup
113
Mattila, Anna S.
97
Dwivedi, Yogesh Kumar
77
Lusk, Jayson L.
75
Gierl, Heribert
72
Loureiro, Sandra Maria Correia
71
Phau, Ian
71
Khare, Arpita
69
Grewal, Dhruv
65
Nayga, Rodolfo M.
60
Septianto, Felix
60
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
55
Pelsmacker, Patrick de
53
Ko, Eunju
52
Herrmann, Andreas
50
Laroche, Michel
49
Walsh, Gianfranco
49
Bagozzi, Richard P.
48
Hollebeek, Linda D.
45
Kim, Jungkeun
45
Bang, Nguyen
44
Thaichon, Park
44
Vrontis, Demetris
44
Diamantopoulos, Adamantios
43
Law, Chun Hung Roberts
41
Sharma, Piyush
41
Pitt, Leyland F.
40
Das, Gopal
39
Dens, Nathalie
39
Rajagopal
39
Park, Jungkun
38
Rana, Nripendra P.
38
Verhoef, Peter C.
38
Wong, IpKin Anthony
38
Eisend, Martin
37
Kim, Seongseop
37
Ko, Yong Jae
37
Wiedmann, Klaus-Peter
37
more ...
less ...
Institution
All
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2,121
Journal of retailing and consumer services
1,979
International journal of consumer studies
769
International journal of hospitality management
766
Psychology & marketing
703
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
403
Management science : journal of the Institute for Operations Research and the Management Sciences
383
European journal of marketing : EJM
377
Tourism management : research, policies, practice
370
Journal of marketing research : JMR
366
The journal of brand management : an international journal
365
Journal of travel and tourism marketing
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of marketing communications
343
Journal of marketing management : MM
340
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
Technological forecasting & social change : an international journal
323
Journal of international consumer marketing
322
Cogent business & management
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Journal of retailing
318
Marketing letters : a journal of research in marketing
308
Journal of marketing
300
Journal of consumer behaviour : an international research review
297
International journal of retail & distribution management
295
Journal of fashion marketing and management
295
The journal of consumer marketing
295
International journal of contemporary hospitality management
285
Journal of the Academy of Marketing Science
283
International journal of internet marketing and advertising : IJIMA
282
Young consumers : insight and ideas for responsible marketers
279
The international review of retail, distribution and consumer research
277
Journal of business ethics : JOBE
273
Journal of hospitality marketing & management
271
The journal of services marketing
271
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
267
Journal of advertising research
267
Marketing intelligence & planning
264
more ...
less ...
Source
All
ECONIS (ZBW)
54,511
Showing
1
-
10
of
54,511
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
4
Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb
;
Peck, Joann
;
Hedgcock, William
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
Saved in:
5
Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Broeder, Peter
- In:
International journal of business and emerging markets …
10
(
2018
)
4
,
pp. 396-408
Persistent link: https://www.econbiz.de/10011983845
Saved in:
6
Perceived influential aspects of TV advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
7
The influence of a virtual agent on web-users' desire to visit the company : the case of restaurant's web site
Etemad-Sajadi, Reza
- In:
International journal of quality & reliability management
31
(
2014
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10010341326
Saved in:
8
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
9
Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung
;
Yoo, Jungmin
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
Saved in:
10
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->