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The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex; Luise, Vincenzo; Arvidsson, Adam - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
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The impact of customer education on the perception of made in Italy products in the agri-food sector
Pellicelli, Anna Claudia; Franzé, Claudia - In: International journal of applied behavioral economics : … 10 (2021) 2, pp. 35-52
Persistent link: https://www.econbiz.de/10012518191
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Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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Testing the antecedents of customer knowledge sharing on social media : a quantitative analysis on Italian consumers
Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia - In: International marketing review 39 (2022) 3, pp. 682-705
Persistent link: https://www.econbiz.de/10013396304
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Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites
Souki, Gustavo Quiroga; Oliveira, Alessandro Silva de; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2255-2281
Persistent link: https://www.econbiz.de/10014457640
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Learning from and with customers with social media : a model for social customer learning
Jussila, Jari J.; Kärkkäinen, Hannu; Leino, Maija - In: International journal of management, knowledge and … 1 (2012) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10010341668
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Enablers for end-user entrepreneurship : an investigation on Italian food bloggers
Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Psychology & marketing 34 (2017) 12, pp. 1109-1118
Persistent link: https://www.econbiz.de/10011788989
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"Social food" : food literacy co-construction and distortion on social media
Steils, Nadia; Obaidalahe, Zakia - In: Food policy : economics planning and politics of food … 95 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012588070
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Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan; Foroudi, Pantea - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
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Mining and mapping halal food consumers : a geo-located Twitter opinion polarity analysis
Mostafa, Mohamed M. - In: Journal of food products marketing 24 (2018) 7, pp. 858-879
Persistent link: https://www.econbiz.de/10011965121