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Looking through the marketing lens : my journey so far ...
Kumar, V. - 2011
Persistent link: https://www.econbiz.de/10009270384
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A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V. - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
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Understanding cultural differences in innovation : a conceptual framework and future research directions
Kumar, V. - In: Journal of international marketing 22 (2014) 3, pp. 1-29
Persistent link: https://www.econbiz.de/10010520895
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Tierisch anziehend
Kumar, V. - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 7, pp. 6-9
Persistent link: https://www.econbiz.de/10011300270
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My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V. - In: Journal of marketing 78 (2014) 4, pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
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My reflections on publishing in Journal of Marketing
Kumar, V. - In: Journal of marketing 80 (2016) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
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Evolution of marketing as a discipline : what has happened and what to look out for
Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10010502734
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Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V. - In: International journal of forecasting 10 (1994) 2, pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
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Integrating theory and practice in marketing
Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
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Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V. - In: Journal of marketing 80 (2016) 5, pp. 108-109
Persistent link: https://www.econbiz.de/10011591208