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~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
50
Relationship marketing
50
Consumer behaviour
29
Konsumentenverhalten
29
Customer value
26
Kundenwert
26
Marketing management
25
Marketingmanagement
25
Theorie
17
Theory
17
USA
15
United States
15
Firm performance
14
India
14
Indien
14
Unternehmenserfolg
14
Brand management
13
Markenführung
13
Marketing
12
Emerging economies
11
Performance measurement
11
Performance-Messung
11
Schwellenländer
11
Customer satisfaction
10
Kundenzufriedenheit
10
B-to-B-Marketing
9
Business-to-business marketing
9
Coronavirus
8
Einzelhandel
7
Innovation
7
Lieferantenmanagement
7
Measurement
7
Messung
7
Retail trade
7
Supplier relationship management
7
customer lifetime value
7
Brand
6
Brand image
6
Customer integration
6
Kundenintegration
6
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Online availability
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Undetermined
95
Free
2
Type of publication
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Article
179
Book / Working Paper
2
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
181
Aufsatz im Buch
19
Book section
19
Lehrbuch
16
Festschrift
11
Graue Literatur
9
Non-commercial literature
9
Textbook
9
Working Paper
9
Arbeitspapier
8
Case study
5
Collection of articles of several authors
5
Fallstudie
5
Glossar enthalten
5
Glossary included
5
Sammelwerk
5
Aufsatzsammlung
4
research-article
2
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Language
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English
176
German
4
French
1
Author
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Kumar, V.
144
Kumar, Vimal
19
Kumar, Vikas
16
Venkatesan, Rajkumar
12
Petersen, J. Andrew
11
Sharma, Amalesh
11
Mittal, Ankesh
10
Shah, Denish
10
Gupta, Shaphali
9
Verma, Pratima
9
Leone, Robert P.
8
Rajan, Bharath
8
Sunder, Sarang
7
Lai, Kuei-Kuei
5
Pansari, Anita
5
Saboo, Alok R.
5
Srivastava, Rajendra Krishan
5
Kim, Kihyun Hannah
4
Lahiri, Avishek
4
Raj, Rohit
4
Sumanjeet Singh
4
Anand, Ankit
3
Bhagwat, Yashoda
3
Dogan, Orhan Bahadir
3
George, Morris
3
Gupta, Pardeep
3
Luo, Anita
3
Pancras, Joseph
3
Paulich, Brianna JeeWon
3
Ramani, Girish
3
Salunkhe, Uday
3
Sood, Ashish
3
Sriram, S.
3
Zhang, Xi Alan
3
Zhao, Yi
3
Aksoy, Lerzan
2
Bohling, Timothy
2
Borah, Sourav Bikash
2
Cosguner, Koray
2
Cudney, Elizabeth A.
2
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Published in...
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Journal of marketing
28
Journal of marketing research : JMR
17
Journal of the Academy of Marketing Science
17
Journal of retailing
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international marketing
8
Journal of business research : JBR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
MIT sloan management review
5
MSI reports : working paper series
5
Harvard-Business-Manager : das Wissen der Besten
4
Homo oeconomicus
4
International journal of forecasting
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Total quality management & business excellence
3
Benchmarking : an international journal
2
Harvard business review : HBR
2
International journal of production research
2
International journal of productivity and quality management : IJPQM
2
Journal of global operations and strategic sourcing
2
Journal of service research
2
Journal of world business : JWB
2
Technological forecasting & social change : an international journal
2
The TQM journal : the international review of organizational improvement
2
Advances in accounting : a research annual
1
British journal of management
1
California management review
1
Czech economic review : acta Universitatis Carolinae oeconomica
1
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Human systems management : HSM
1
India development report
1
International journal of Indian culture and business management : IJICBM
1
International journal of emerging markets
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of creating value
1
Journal of economics and business research
1
Journal of economy and technology
1
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Source
All
ECONIS (ZBW)
181
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1
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of
181
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date (oldest first)
1
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
2
A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
Saved in:
3
Understanding cultural differences in innovation : a conceptual framework and future research directions
Kumar, V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010520895
Saved in:
4
Tierisch anziehend
Kumar, V.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
7
,
pp. 6-9
Persistent link: https://www.econbiz.de/10011300270
Saved in:
5
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
6
My reflections on publishing in Journal of Marketing
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
Saved in:
7
Evolution of marketing as a discipline : what has happened and what to look out for
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10010502734
Saved in:
8
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
Saved in:
9
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
10
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Saved in:
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