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~type_genre:"Aufsatz in Zeitschrift"
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Consumer reality : how brands...
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Consumer behaviour
49,594
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49,591
Markenführung
10,190
Brand management
10,167
Markenimage
7,991
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7,989
Relationship marketing
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7,301
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4,838
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4,837
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4,746
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4,653
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4,181
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4,092
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3,756
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3,090
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3,090
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3,047
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2,649
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2,551
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2,538
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2,359
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2,356
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2,356
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2,320
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2,261
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2,026
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2,023
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2,015
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2,008
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55,777
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Aufsatz in Zeitschrift
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56,092
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8,204
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7,566
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Han, Heesup
116
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100
Gierl, Heribert
80
Phau, Ian
78
Lusk, Jayson L.
75
Khare, Arpita
70
Loureiro, Sandra Maria Correia
70
Melewar, T. C.
70
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64
Septianto, Felix
63
Herrmann, Andreas
62
Nayga, Rodolfo M.
61
Paul, Justin
61
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60
Jang, Soocheong
59
Bang, Nguyen
58
Belk, Russell W.
56
Ko, Eunju
55
Pelsmacker, Patrick de
52
Laroche, Michel
51
Bagozzi, Richard P.
50
Walsh, Gianfranco
50
Vrontis, Demetris
49
Diamantopoulos, Adamantios
47
Hollebeek, Linda D.
47
Sharma, Piyush
47
Romaniuk, Jenni
46
Kim, Jungkeun
45
Pitt, Leyland F.
45
Rajagopal
45
Wiedmann, Klaus-Peter
45
Merrilees, Bill
43
Thaichon, Park
42
Verhoef, Peter C.
42
Wong, IpKin Anthony
42
Dens, Nathalie
41
Das, Gopal
40
Eisend, Martin
40
Kim, Seongseop
40
Park, Jungkun
40
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Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Europäische Kommission
1
Europäischer Wirtschafts- und Sozialausschuss
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
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Journal of business research : JBR
2,233
Journal of retailing and consumer services
1,979
International journal of consumer studies
769
International journal of hospitality management
761
Psychology & marketing
717
The journal of brand management : an international journal
699
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
The journal of product & brand management
504
Asia Pacific journal of marketing and logistics
421
European journal of marketing : EJM
415
Tourism management : research, policies, practice
387
Journal of travel and tourism marketing
385
Journal of marketing research : JMR
381
Journal of marketing management : MM
377
Management science : journal of the Institute for Operations Research and the Management Sciences
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of marketing
341
Journal of marketing communications
332
Journal of international consumer marketing
330
Journal of retailing
330
Journal of the Academy of Marketing Science
320
Marketing letters : a journal of research in marketing
315
Cogent business & management
313
Journal of fashion marketing and management
311
International journal of retail & distribution management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of consumer behaviour : an international research review
302
The journal of consumer marketing
300
The international review of retail, distribution and consumer research
299
Marketing intelligence & planning
294
International journal of contemporary hospitality management
288
The journal of services marketing
278
Journal of business ethics : JOBE
274
Technological forecasting & social change : an international journal
273
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
270
Journal of hospitality marketing & management
269
Young consumers : insight and ideas for responsible marketers
263
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of strategic marketing
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ECONIS (ZBW)
56,092
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1
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1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
4
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
5
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
6
Brand
association in jewellery segment : scale development and validation
Jaggi, Shamily
;
Nim, Dheeraj
- In:
International journal of applied management science : IJAMS
12
(
2020
)
4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012504992
Saved in:
7
Expanding the boundary of
brand
extensions through
brand
relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
8
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
9
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
10
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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