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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
23
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23
Brand image
9
Markenimage
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Brand management
8
Markenführung
8
Personality psychology
7
Persönlichkeitspsychologie
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Deutschland
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Aufsatz in Zeitschrift
Article in journal
42
Hochschulschrift
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Language
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English
39
German
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Orth, Ulrich R.
41
Malkewitz, Keven
7
Hoffmann, Stefan
4
Rose, Gregory
4
Spielmann, Nathalie
3
Wirtz, Jochen
3
Holm, Mirjam
2
Lasarov, Wassili
2
Limon, Yonca
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Merchant, Altaf
2
Nickel, Kristina
2
Proksch, Michael
2
Aiken, K. Damon
1
Bee, Colleen
1
Bethge, Franziska
1
Bourrain, Aurelie
1
Bouzdine-Chameeva, Tatiana
1
Brand, Kathrin
1
Brouard, Joëlle
1
Brunk, Berit
1
Brunner, Amelia
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Böhm, Rebekka A.
1
Campana, Daniela
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Cavicchi, Alessio
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Cornwell, T. Bettina
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Crouch, Roberta C.
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Gal, Steffi
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Giese, Joan L.
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Green, Mark T.
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Haberstroh, Kristina
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Heinrich, Frauke
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Henderson, Pamela W.
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Horstmann, Florian
1
Kahle, Lynn
1
Kahle, Lynn R.
1
Kim, Chung-hyun
1
Kumar, Minu
1
Lee, Christopher
1
Littel, Sandra
1
Lockshin, Lawrence S.
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Journal of business research : JBR
7
Journal of retailing
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Agricultural economics
2
European journal of marketing : EJM
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing theory and practice
2
Journal of service research
2
Zeitschrift für angewandte Umweltforschung
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Business & society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of international marketing
1
Journal of marketing
1
Journal of service management
1
Journal of service research : JSR
1
The journal of brand management : an international journal
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The journal of services marketing
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ECONIS (ZBW)
42
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1
Servicescape interior design and consumers' personality impressions
Orth, Ulrich R.
;
Heinrich, Frauke
;
Malkewitz, Keven
- In:
The journal of services marketing
26
(
2012
)
3
,
pp. 194-203
Persistent link: https://www.econbiz.de/10009568244
Saved in:
2
Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.
;
Campana, Daniela
;
Malkewitz, Keven
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
Saved in:
3
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Saved in:
4
Advancing the aesthetic middle principle : trade-offs in design attractiveness and strength
Giese, Joan L.
;
Malkewitz, Keven
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1154-1161
Persistent link: https://www.econbiz.de/10010365167
Saved in:
5
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
6
Holistic package design and consumer brand impressions
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003709043
Saved in:
7
The influence of program context intensity : an examination of television advertising during war news
Aiken, K. Damon
;
Malkewitz, Keven
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 27-39
Persistent link: https://www.econbiz.de/10008822603
Saved in:
8
Anwendung der Conjoint-Analyse zur Vorbereitung eines internationalen Markteintritts
Scheer, Martina
;
Orth, Ulrich R.
;
Oppenheim, Peter
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
48
(
1999
)
5
,
pp. 194-201
Persistent link: https://www.econbiz.de/10001390517
Saved in:
9
Wahrnehmung und Beurteilung der Umweltnutzung in Unternehmen durch externe Anspruchsgruppen
Orth, Ulrich R.
- In:
Zeitschrift für angewandte Umweltforschung
11
(
1998
)
3/4
,
pp. 467-482
Persistent link: https://www.econbiz.de/10001392667
Saved in:
10
Umwelt-Controlling mit erweiterter Kosten-Nutzen-Analyse : dargestellt am Beispiel des Wassereinsatzes zur Pflanzenerzeugung
Orth, Ulrich R.
- In:
Zeitschrift für angewandte Umweltforschung
9
(
1996
)
2
,
pp. 233-246
Persistent link: https://www.econbiz.de/10001201405
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