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~type_genre:"Aufsatz in Zeitschrift"
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Defensive reactions to slim fe...
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Consumer behaviour
14
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Brand image
5
Brand management
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5
China
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Aufsatz in Zeitschrift
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Chattopadhyay, Amitava
17
Wan, Fang
12
Dahl, Darren W.
3
Ansons, Tamara L.
2
Goldenberg, Jacob
2
Gorn, Gerald J.
2
Jacoby, Gady
2
Lu, Xiaomeng
2
Moldovan, Sarit
2
Qiu, Pingping
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Yang, Haiyang
2
Alards-Tomalin, Doug
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Alba, Joseph W.
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Andrade, Eduardo B.
1
Batra, Rajeev
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Bhatnagar, Namita
1
Brendl, C. Miguel
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Burroughs, James E.
1
Chakravarti, Dipankar
1
Chang, Hannah H.
1
Cheng, Ming
1
Davie, Rita
1
Galli, Maria
1
Guan, Ruiqi
1
Han, Yunfei
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Hoegg, Joandrea
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Hofstede, Frenkel ter
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Hu, Miao
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Huang, Nan
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Jiang, Lan
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Jiang, Yuwei
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Kim, Jeehye Christine
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Lajos, Joseph
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Leboe, Jason P.
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Liao, Chi
1
Liu, Jiaqi
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Liu, Na
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Mittelman, Mauricio
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Asian business & management
1
Computers & operations research : an international journal
1
Emerging markets review
1
Energy economics
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Finance research letters
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of air transport management
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing
1
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Journal of marketing research : JMR
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Journal of teaching in international business
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MSI reports : working paper series
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ECONIS (ZBW)
29
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1
Defensive reactions to slim female images in advertising : the moderating role of mode of exposure
Wan, Fang
;
Ansons, Tamara L.
;
Chattopadhyay, Amitava
; …
- In:
Organizational behavior and human decision processes : …
120
(
2013
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009717889
Saved in:
2
Airport security measures and their influence on enplanement intentions : responses from leisure travelers attending a Canadian university
Alards-Tomalin, Doug
;
Ansons, Tamara L.
;
Reich, Tara C.
; …
- In:
Journal of air transport management
37
(
2014
),
pp. 60-68
Persistent link: https://www.econbiz.de/10010374533
Saved in:
3
Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita
;
Wan, Fang
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10009241301
Saved in:
4
The harm of symbolic actions and green-washing : corporate actions and communications on environmental performance and their financial implications
Walker, Kent
;
Wan, Fang
- In:
Journal of business ethics : JOBE
109
(
2012
)
2
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009624965
Saved in:
5
A configurational perspective of branding capabilities development in emerging economies : the case of the Chinese cellular phone industry
Ni, Na
;
Wan, Fang
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 433-451
Persistent link: https://www.econbiz.de/10003745628
Saved in:
6
Differential effects of firm generated content on consumer digital engagement and firm performance : an outside-in perspective
Cheng, Ming
;
Liu, Jiaqi
;
Qi, Jiayin
;
Wan, Fang
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 41-58
Persistent link: https://www.econbiz.de/10013206352
Saved in:
7
Unrelated efforts trigger wishful winning? : the impact of extraneous efforts on judgments of winning probability among Chinese consumers
Zhao, Xiaohua
;
Zheng, Yuhuang
;
Wan, Fang
- In:
Asian business & management
19
(
2020
)
5
,
pp. 560-581
Persistent link: https://www.econbiz.de/10012303144
Saved in:
8
Love or hate, depends on who's saying it : how legitimacy of brand rejection alters brand preferences
Hu, Miao
;
Qiu, Pingping
;
Wan, Fang
;
Stillman, Tyler
- In:
Journal of business research : JBR
90
(
2018
),
pp. 164-170
Persistent link: https://www.econbiz.de/10011882009
Saved in:
9
Transformation and rebirth of Chinese brands : a case from the hotel industry
Tan, Huimin
;
Wan, Fang
;
Qiu, Pingping
- In:
Journal of teaching in international business
28
(
2017
)
2
,
pp. 116-129
Persistent link: https://www.econbiz.de/10011780615
Saved in:
10
Trauma and investment horizon : evidence from a representative China equity investor behavior survey
Guan, Ruiqi
;
Jacoby, Gady
;
Lu, Xiaomeng
;
Wan, Fang
; …
- In:
Finance research letters
57
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014507732
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