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Defensive reactions to slim female images in advertising : the moderating role of mode of exposure
Wan, Fang; Ansons, Tamara L.; Chattopadhyay, Amitava; … - In: Organizational behavior and human decision processes : … 120 (2013) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10009717889
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Airport security measures and their influence on enplanement intentions : responses from leisure travelers attending a Canadian university
Alards-Tomalin, Doug; Ansons, Tamara L.; Reich, Tara C.; … - In: Journal of air transport management 37 (2014), pp. 60-68
Persistent link: https://www.econbiz.de/10010374533
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Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita; Wan, Fang - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 39-50
Persistent link: https://www.econbiz.de/10009241301
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The harm of symbolic actions and green-washing : corporate actions and communications on environmental performance and their financial implications
Walker, Kent; Wan, Fang - In: Journal of business ethics : JOBE 109 (2012) 2, pp. 227-242
Persistent link: https://www.econbiz.de/10009624965
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A configurational perspective of branding capabilities development in emerging economies : the case of the Chinese cellular phone industry
Ni, Na; Wan, Fang - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 433-451
Persistent link: https://www.econbiz.de/10003745628
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Differential effects of firm generated content on consumer digital engagement and firm performance : an outside-in perspective
Cheng, Ming; Liu, Jiaqi; Qi, Jiayin; Wan, Fang - In: Industrial marketing management : the international … 98 (2021), pp. 41-58
Persistent link: https://www.econbiz.de/10013206352
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Unrelated efforts trigger wishful winning? : the impact of extraneous efforts on judgments of winning probability among Chinese consumers
Zhao, Xiaohua; Zheng, Yuhuang; Wan, Fang - In: Asian business & management 19 (2020) 5, pp. 560-581
Persistent link: https://www.econbiz.de/10012303144
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Love or hate, depends on who's saying it : how legitimacy of brand rejection alters brand preferences
Hu, Miao; Qiu, Pingping; Wan, Fang; Stillman, Tyler - In: Journal of business research : JBR 90 (2018), pp. 164-170
Persistent link: https://www.econbiz.de/10011882009
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Transformation and rebirth of Chinese brands : a case from the hotel industry
Tan, Huimin; Wan, Fang; Qiu, Pingping - In: Journal of teaching in international business 28 (2017) 2, pp. 116-129
Persistent link: https://www.econbiz.de/10011780615
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Trauma and investment horizon : evidence from a representative China equity investor behavior survey
Guan, Ruiqi; Jacoby, Gady; Lu, Xiaomeng; Wan, Fang; … - In: Finance research letters 57 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014507732