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Die Bank als Vermarktungsmaschine : Multi Channel Marketing
Koutses, Nina; Hartung, Arne - In: Die Bank (2008) 4, pp. 66-71
Persistent link: https://www.econbiz.de/10003653472
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Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish - In: The journal of industrial economics 57 (2009) 1, pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
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Channel selection in e-commerce age : a strategic analysis of co-op advertising models
Liu, Yongmei; Sun, Yuhua; Hu, Junhua - In: Journal of industrial engineering and management : JIEM 6 (2013) 1, pp. 89-103
Purpose: The purpose of this paper is to develop and compare two co-op advertising models: advertising model under traditional channel and co-op advertising model under dual channel, to select optimal channel structure to sell products for manufacturer and to derive optimal co-op advertising...
Persistent link: https://www.econbiz.de/10011900637
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An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of retailing and consumer services 70 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
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An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae; Kim, Kihan - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
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How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
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An inventory decision model for new products when demand depends on dynamic advertising expenditure
Aggarwal, K. K.; Kumar, Alok - In: International journal of logistics systems and management 15 (2013) 4, pp. 424-444
Persistent link: https://www.econbiz.de/10009770675
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Advertising and consumer awareness of new, differentiated products
Barroso, Alicia; Llobet, Gerard - In: Journal of marketing research : JMR 49 (2012) 6, pp. 773-792
Persistent link: https://www.econbiz.de/10009688821
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Advertising media planning, optimal pricing, and welfare
Esteban, Lola; Hernández-García, José M. - In: Journal of economics & management strategy : JEMS 25 (2016) 4, pp. 880-910
Persistent link: https://www.econbiz.de/10011627958
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Development of a composite dynamic capability index for benchmarking new product development performance : an empirical study among industries in electronics sector
Nair, Pratap Kumar Surendran; Ramanan, T. Radha; … - In: International journal of process management and … 11 (2021) 6, pp. 839-863
Persistent link: https://www.econbiz.de/10012672195