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~type_genre:"Aufsatz in Zeitschrift"
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Consumer responses to parodic...
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Consumer behaviour
49,989
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49,985
Online-Marketing
7,731
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7,723
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7,370
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7,369
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6,489
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6,485
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5,952
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5,790
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5,583
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2,759
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2,382
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2,168
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58,377
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58,661
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8,804
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8,804
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7,715
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Han, Heesup
118
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82
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76
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76
Dwivedi, Yogesh Kumar
75
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70
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68
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68
Eisend, Martin
67
Loureiro, Sandra Maria Correia
67
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62
Belk, Russell W.
61
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61
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58
Ko, Eunju
54
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53
Herrmann, Andreas
52
Laroche, Michel
51
Taylor, Charles Raymond
50
Walsh, Gianfranco
50
Dens, Nathalie
49
Hollebeek, Linda D.
49
Kim, Jungkeun
49
Bagozzi, Richard P.
48
Pitt, Leyland F.
45
Sharma, Piyush
45
Thaichon, Park
45
Vrontis, Demetris
45
Bang, Nguyen
43
Law, Chun Hung Roberts
43
Diamantopoulos, Adamantios
42
Kim, Seongseop
42
Romaniuk, Jenni
42
Verhoef, Peter C.
41
Das, Gopal
40
Rana, Nripendra P.
40
Wong, IpKin Anthony
40
Burton, Scot
39
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Absatzwirtschaftliche Gesellschaft
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Academy of Marketing
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutschland / Bundesregierung
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
University of Chicago / Law School
1
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Journal of business research : JBR
2,187
Journal of retailing and consumer services
1,993
International journal of consumer studies
778
International journal of hospitality management
774
Psychology & marketing
754
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
Journal of advertising research
495
European journal of marketing : EJM
426
Management science : journal of the Institute for Operations Research and the Management Sciences
425
Journal of marketing communications
412
Asia Pacific journal of marketing and logistics
408
The journal of product & brand management
405
Journal of marketing research : JMR
399
The journal of brand management : an international journal
369
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
367
Tourism management : research, policies, practice
365
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
364
Journal of travel and tourism marketing
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of marketing management : MM
353
Journal of international consumer marketing
341
Journal of advertising : official publication of the American Academy of Advertising
338
Journal of marketing
338
International journal of advertising : the quarterly review of marketing communications
330
Marketing letters : a journal of research in marketing
329
Cogent business & management
319
Journal of retailing
319
Journal of the Academy of Marketing Science
318
Technological forecasting & social change : an international journal
316
International journal of advertising : the review of marketing communications
312
Marketing intelligence & planning
303
Journal of consumer behaviour : an international research review
300
International journal of retail & distribution management
297
The journal of consumer marketing
295
Journal of business ethics : JOBE
294
Young consumers : insight and ideas for responsible marketers
294
The international review of retail, distribution and consumer research
293
Journal of fashion marketing and management
292
International journal of contemporary hospitality management
288
International journal of internet marketing and advertising : IJIMA
281
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ECONIS (ZBW)
58,661
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1
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of
58,661
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date (oldest first)
1
Determining perceptions,
attitudes
and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
2
Can
advertising
compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
3
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
4
A framework for Facebook
advertising
effectiveness : a behavioral perspective
Wiese, Melanie
;
Martínez-Climent, Carla
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
Saved in:
5
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
6
Users awareness of native
advertising
from Instagram media publishers : the effects of Instagram's branded content tool on
attitudes
and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
7
Negative consequences of storytelling in native
advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
8
Factors affecting
attitudes
and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
9
Use of lifestyle segmentation for assessing consumers'
attitudes
and behavioral outcomes towards mobile
advertising
Zaheer, Nauman
;
Kline, Mihael
- In:
Market : review for marketing theory and practice
30
(
2018
)
2
,
pp. 213-229
Persistent link: https://www.econbiz.de/10011994904
Saved in:
10
E-mail
advertising
in Syria : assessing beliefs,
attitudes
, and behaviors
Mahmoud, Ali Bassam
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 649-665
Persistent link: https://www.econbiz.de/10011433602
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