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~type_genre:"Aufsatz in Zeitschrift"
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Are luxury purchasers really i...
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Luxury goods
18
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18
Consumer behaviour
14
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14
Brand management
7
Markenführung
7
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6
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4
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Aufsatz in Zeitschrift
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Kapferer, Jean-Noël
19
Valette-Florence, Pierre
6
Michaut-Denizeau, Anne
2
Ahearne, Michael
1
Bastien, Vincent
1
Cailleux, Hugues
1
Gyomlai, Moumita Das
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Ijaouane, Vincent
1
Klippert, Cindy
1
Laurent, Gilles
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Leproux, Lara
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Business horizons
2
The journal of product & brand management
2
International marketing review
1
Journal of personal selling & sales management
1
Journal of revenue and pricing management
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Journal of strategic management education : JSME
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
Saved in:
2
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
3
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
4
Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
Saved in:
5
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
Saved in:
6
Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
7
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
8
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
9
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
10
Réinventer la marque?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001979841
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