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~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
54
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1
The Market valuation of outsourcing new product development
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 682-695
Persistent link: https://www.econbiz.de/10009659290
Saved in:
2
The performance implications of outsourcing customer support to service providers in emerging versus established economies
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10010427994
Saved in:
3
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
4
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
5
The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
Gielens, Katrijn
;
Geyskens, Inge
;
Deleersnyder, Barbara
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011810274
Saved in:
6
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
7
Extra-role behavior in buyer-supplier relationships
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10003593765
Saved in:
8
New products : the antidote to private label growth?
Gielens, Katrijn
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 408-423
Persistent link: https://www.econbiz.de/10009563579
Saved in:
9
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
10
From one disruption to the next : how to navigate chaos?
Gielens, Katrijn
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 373-377
Persistent link: https://www.econbiz.de/10013426693
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