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~type_genre:"Aufsatz in Zeitschrift"
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Sponsoring
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Aufsatz in Zeitschrift
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Cobbs, Joe
16
Tyler, B. David
13
Jensen, Jonathan A.
5
Fairley, Sheranne
4
Cobbs, Joe B.
3
Groza, Mark D.
3
McKelvey, Stephen
2
Nichols, Bridget Satinover
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Agha, Nola
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Albano, Benjamin
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Castillo, Diego Martinez del Campo del
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Schaefers, Tobias
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Sport management review
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
European Sport management quarterly : ESMQ
1
International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Journal of international consumer marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing theory and practice : JMTP
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
24
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1
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
2
Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Cobbs, Joe
;
Tyler, B. David
;
Jensen, Jonathan A.
;
Chan, …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011669269
Saved in:
3
What is rivalry? : old and new approaches to specifying rivalry in demand estimations of spectator sports
Tyler, B. David
;
Morehead, Craig A.
;
Cobbs, Joe
; …
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
4
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011927265
Saved in:
4
Comparing rivalry effects across professional sports : National Football League fans exhibit most animosity
Cobbs, Joe
;
Sparks, Daniel
;
Tyler, B. David
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
4
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011927270
Saved in:
5
Regional variation in rivalry : Canadians really are friendlier
Cobbs, Joe
;
Castillo, Diego Martinez del Campo del
; …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012200727
Saved in:
6
Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR
Cobbs, Joe
- In:
Sport management review
14
(
2011
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009315487
Saved in:
7
The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne
;
Tyler, B. David
- In:
Sport management review
14
(
2011
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
Saved in:
8
The formula one Australian Grand Prix : exploring the triple bottom line
Fairley, Sheranne
;
Tyler, B. David
;
Kellett, Pamm
; …
- In:
Sport management review
14
(
2011
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10009160475
Saved in:
9
Bringing baseball to the big screen : building sense of community outside of the ballpark
Fairley, Sheranne
;
Tyler, B. David
- In:
Journal of sport management : the official journal of …
26
(
2012
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10009559041
Saved in:
10
Rival conceptions of rivalry : why some competitions mean more than others
Tyler, B. David
;
Cobbs, Joe B.
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
2
,
pp. 227-248
Persistent link: https://www.econbiz.de/10011302322
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