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~type_genre:"Aufsatz in Zeitschrift"
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Toward effective CSR communica...
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Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
12
Werbewirkung
12
Emotion
9
Advertising
8
Werbung
8
Corporate Social Responsibility
6
Corporate social responsibility
6
Public relations
6
Öffentlichkeitsarbeit
6
Social Web
4
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3
China
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Markenführung
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Markov decision process
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Queueing theory
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Scheduling-Verfahren
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Warteschlangentheorie
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Artificial intelligence
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CSR communication
2
Cognition
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Communication
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Comparative advertising
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Kognition
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31
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Aufsatz in Zeitschrift
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31
research-article
2
Dissertation u.a. Prüfungsschriften
1
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English
31
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Wen, Jing
13
Wen, Taylor Jing
11
Wu, Linwan
8
Ferguson, Mary Ann
5
Dodoo, Naa Amponsah
4
Geng, Na
3
Xie, Xiaolan
3
Kim, Eunice
2
Li, Jo-Yun
2
Morris, Jon D.
2
Song, Baobao
2
Yang, Jing
2
Yue, Cen April
2
Anghelcev, George
1
Bashir, Aqsa
1
Carter, Jackson
1
Cheng, Yang
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Craig, Russell
1
Dong, Chuqing
1
Douglas, David
1
He, Hong
1
Ke, Li
1
Kim, E.
1
Kim, Sora
1
Law, Chun Hung Roberts
1
Li, Gang
1
Liu, Yao
1
Men, Linjuan Rita
1
Noland, Chris R.
1
Pan, Xingwei
1
Peng, Yilang
1
Rim, Hyejoon
1
Sar, Sela
1
Song, BaoBao
1
Tao, Weiting
1
Tian, Shiyun
1
Tsai, Wanhsiu Sunny
1
Vu, Huy Quan
1
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Journal of current issues and research in advertising
4
Journal of marketing communications
4
Health marketing quarterly
3
International journal of advertising : the review of marketing communications
3
International journal of business communication : IJBC ; a publication of the Association of Business Communication
3
Asian review of accounting
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
European management journal
1
International journal of organizational analysis
1
International journal of production research
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of promotion management : innovations in planning and applied research
1
Omega : the international journal of management science
1
Public management review
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Tourism management : research, policies, practice
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ECONIS (ZBW)
31
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1
The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
Saved in:
2
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
3
The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa
;
Wen, Jing
;
Kim, Eunice
;
Morris, Jon D.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012242967
Saved in:
4
An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
Saved in:
5
Communicating ALS to the public : the message effectiveness of social-media-based health campaign
Wen, Jing
;
Wu, Linwan
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011865628
Saved in:
6
Motivations behind donations for health-related organizations : threat appraisal and coping appraisal : the case of the ALS Ice Bucket Challenge
Li, Jo-Yun
;
Wen, Jing
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 217-231
Persistent link: https://www.econbiz.de/10011744230
Saved in:
7
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
8
Abroad-at-home : identifying domestic tourism locations for overseas-like travel experiences by leveraging concept modeling
Vu, Huy Quan
;
Song, BaoBao
;
Li, Gang
;
Law, Chun Hung Roberts
- In:
Tourism management : research, policies, practice
94
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013440019
Saved in:
9
Tracking CSR communication research within the Chinese context : a systematic literature review
Dong, Chuqing
;
Song, Baobao
;
Cheng, Yang
;
Zheng, Qi
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 385-413
Persistent link: https://www.econbiz.de/10014635514
Saved in:
10
More than the bottom line : exploring social responsibility practices in hospital settings in the United States
Li, Jo-Yun
;
Tian, Shiyun
;
Carter, Jackson
;
Wen, Jing
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 297-314
Persistent link: https://www.econbiz.de/10012802277
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