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~type_genre:"Aufsatz in Zeitschrift"
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7,250
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Vrontis, Demetris
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46
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Law, Chun Hung Roberts
35
Melewar, T. C.
29
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29
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Ko, Eunju
28
Pauwels, Koen
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27
Harrigan, Paul
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Loureiro, Sandra Maria Correia
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25
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25
Lindgreen, Adam
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Ruyter, Ko de
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Tucker, Catherine
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Yan, Ruiliang
24
Qiu, Liangfei
23
Rita, Paulo
23
Verhoef, Peter C.
23
Berthon, Pierre R.
22
Christodoulides, George
22
Cova, Bernard
22
Donthu, Naveen
22
Filieri, Raffaele
22
Füller, Johann
22
Herrmann, Andreas
22
Miles, Morgan P.
22
Sheth, Jagdish N.
22
Skiera, Bernd
22
Thaichon, Park
22
Di Benedetto, C. Anthony
21
Foroudi, Pantea
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Europäische Kommission
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International Conference on Relationship Marketing <9, 2009, Berlin>
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Air Transport Research Society
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American Marketing Association / Task Force on the Development of Marketing Thought
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Asian Development Bank
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Conference on Marketing in the Food Chain <2, 1986, Sheffield>
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Deutsches Institut für Wirtschaftsforschung
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Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
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Europäische Union / Rat
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Europäischer Wirtschafts- und Sozialausschuss
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Global Islamic Marketing Conference <2011, Dubai, Stadt>
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IMP Group
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Indian Society of Agricultural Economics
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International Conference on Business and Economy <2011, Konstanza>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Society for Professional Innovation Management
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Symposion Marketing in Stagnierenden Märkten <1983, Wien>
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Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
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Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
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Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
Wirtschaftskammer Österreich
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Journal of business research : JBR
1,034
Industrial marketing management : the international journal for industrial and high-tech firms
845
Journal of retailing and consumer services
393
The journal of business & industrial marketing
315
Technological forecasting & social change : an international journal
284
Journal of marketing management : MM
261
Journal of strategic marketing
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
253
Journal of marketing
247
International journal of internet marketing and advertising : IJIMA
244
European journal of marketing : EJM
235
Journal of marketing communications
233
Management science : journal of the Institute for Operations Research and the Management Sciences
212
Journal of advertising research
209
Journal of the Academy of Marketing Science
206
Information systems research : ISR
203
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
Psychology & marketing
181
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Tourism management : research, policies, practice
165
Journal of business-to-business marketing
161
Marketing intelligence & planning
160
Business horizons
153
Journal of management information systems : JMIS
153
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
153
International journal of hospitality management
151
International journal of advertising : the review of marketing communications
149
The journal of brand management : an international journal
140
Journal of marketing research : JMR
132
The journal of product & brand management
131
International journal of technology marketing : IJTMkt
128
Cogent business & management
122
Journal of internet commerce
120
Asia Pacific journal of marketing and logistics
117
Electronic commerce research
117
International journal of electronic marketing and retailing : IJEMR
115
Journal of travel and tourism marketing
115
International journal of business information systems : IJBIS
107
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
26,244
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1
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
2
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
3
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
4
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
Saved in:
5
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
6
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
7
Identifying digital traces for business marketing through topic probabilistic model
Luo, Jianhong
;
Pan, Xuwei
;
Zhu, Xiyong
- In:
Technology analysis & strategic management
27
(
2015
)
10
,
pp. 1176-1192
Persistent link: https://www.econbiz.de/10011411873
Saved in:
8
Social media marketing in the Scandinavian industrial markets
Salo, Jari
;
Lehtimäki, Tuula
;
Simula, Henri
; …
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 16-32
Persistent link: https://www.econbiz.de/10010354432
Saved in:
9
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
10
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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