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Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel; Adler, Susanne; Sarstedt, Marko - In: Marketing : ZFP ; journal of research and management 42 (2020) 4, pp. 22-34
Persistent link: https://www.econbiz.de/10012487267
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An advanced method to streamline p-hacking
Sarstedt, Marko; Adler, Susanne - In: Journal of business research : JBR 163 (2023), pp. 1-4
Persistent link: https://www.econbiz.de/10014303715
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Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko; Adler, Susanne; Rau, Lea; Schmitt, Bernd - In: Psychology & marketing 41 (2024) 6, pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
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Forty years of context effect research in marketing : a bibliometric analysis
Adler, Susanne; Schöniger, Martina Katharina; … - In: Journal of business economics : JBE 94 (2024) 3, pp. 437-466
Persistent link: https://www.econbiz.de/10014546925
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A toolbox to evaluate the trustworthiness of published findings
Adler, Susanne; Röseler, Lukas; Schöniger, Martina … - In: Journal of business research : JBR 167 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014383183
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Toward open science in PLS-SEM : assessing the state of the art and future perspectives
Adler, Susanne; Sharma, Pratyush Nidhi; Radomir, … - In: Journal of business research : JBR 169 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014468561
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Reputation management in times of crisis
Sarstedt, Marko - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 499-503
Persistent link: https://www.econbiz.de/10009524656
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Corporate Blogs
Sarstedt, Marko - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 36 (2007) 3, pp. 323
Persistent link: https://www.econbiz.de/10003428840
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Open-Source-Marketing
Sarstedt, Marko - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 36 (2007) 4, pp. 486
Persistent link: https://www.econbiz.de/10003452480
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Market segmentation with mixture regression models : understanding measures that guide model selection
Sarstedt, Marko - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 3, pp. 228-246
Persistent link: https://www.econbiz.de/10003760630