Narrow search
Showing 1 - 10 of 99
Cover Image
Sales compensation plan type and sales opportunity coverage : "double-edged" sword effects on sales performance
Claro, Danny Pimentel; Plouffe, Christopher R.; Vieira, … - In: Industrial marketing management : the international … 113 (2023), pp. 153-167
Persistent link: https://www.econbiz.de/10014433584
Cover Image
Examining the impact of salesperson interpersonal mentalizing skills on performance : the role of attachment anxiety and subjective happiness
Agnihotri, Raj; Vieira, Valter Afonso; Senra, Karin Borges - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 174-189
Persistent link: https://www.econbiz.de/10011515697
Cover Image
How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso; Agnihotri, Raj; Almeida, Marcos … - In: Journal of business research : JBR 141 (2022), pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
Cover Image
Perceptual differences regarding leadership between the store manager and employees and its impact on frontline sales performance : a research note
Vieira, Valter Afonso; Negreiros, Leticia Fernandes de; … - In: Journal of retailing 97 (2021) 3, pp. 347-358
Persistent link: https://www.econbiz.de/10013256047
Cover Image
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Cover Image
Measuring and testing the impact of interpersonal mentalizing skills on retail sales performance
Gabler, Colin B.; Vieira, Valter Afonso; Senra, Karin B.; … - In: Journal of personal selling & sales management : JPSSM 39 (2019) 3, pp. 222-237
Persistent link: https://www.econbiz.de/10012200876
Cover Image
The interactive effects of goal orientation and leadership style on sales performance
Domingues, Juliano; Vieira, Valter Afonso; Agnihotri, Raj - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 637-649
Persistent link: https://www.econbiz.de/10011780891
Cover Image
Augmented reality generalizations : a meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values
Vieira, Valter Afonso; Rafael, Diego Nogueira; … - In: Journal of business research : JBR 151 (2022), pp. 170-184
Persistent link: https://www.econbiz.de/10013459163
Cover Image
Salespeople's competitive intelligence, efficiency, and performance : the role of intelligence diversity and manager's tenure
Vieira, Valter Afonso; Jaramillo, Jorge Fernando; … - In: Journal of business research : JBR 159 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014287529
Cover Image
Visual aesthetics in store environment and its moderating role on consumer intention
Vieira, Valter Afonso - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 364-380
Persistent link: https://www.econbiz.de/10008701454