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Marketing activities to support "moderately novel" product innovation : insights from the chemical industry

Smits, Armand; Vissers, Geert; Dankbaar, Bernard - In: Creativity and innovation management 24 (2015) 3, pp. 525-536

Persistent link: https://www.econbiz.de/10011454153

Techno-resonance innovation capability for enhancing marketing performance : a perspective of RA-theory

Hiong, Lauw Sun; Ferdinand, Augusty Tae; Listiana, Erna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 329-339

orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product … innovativeness as factors to leverage marketing performance. Five hypotheses were developed and tested in a sample frame of 121 SMEs …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing …

Persistent link: https://www.econbiz.de/10012496629

Increasing quality sequence : when is it an optimal product introduction strategy?

Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494

Persistent link: https://www.econbiz.de/10011386241

Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups

Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072

Persistent link: https://www.econbiz.de/10013431078

Innovative behaviour types and their influence on individual crowdsourcing performances

Zhu, Hangzi; Djurjagina, Katharina; Leker, Jens - In: International journal of innovation management 18 (2014) 6, pp. 1-18

Persistent link: https://www.econbiz.de/10010475695

Competitive strategies among Ontario farms marketing direct to consumers

Micheels, Eric T.; Böcker, Andreas - In: Agricultural and Food Economics : AFE 5 (2017) 10, pp. 1-23

in determining rates of product and marketing innovations among farm-based agribusinesses. These findings further …

Persistent link: https://www.econbiz.de/10011657525

Is it a car or a truck? : managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment

Engler, Daniel E. - In: Industrial and corporate change 24 (2015) 3, pp. 697-719

Persistent link: https://www.econbiz.de/10011389175

Does one design fit them all? : study of drivers of co-creation interest along different consumer segments

Zare, Shahab; Bettiga, Debora; Lamberti, Lucio - In: Journal of strategic marketing 27 (2019) 7, pp. 630-650

Persistent link: https://www.econbiz.de/10012202784

Selling through outlets : the impact of quality, product development risk, and market awareness

Li, Zhaolin; Ryan, Jennifer K.; Sun, Daewon - In: International journal of production economics 186 (2017), pp. 71-80

Persistent link: https://www.econbiz.de/10011697102

Segmenting a market in the making : industrial market segmentation as construction

Harrison, Debbie; Kjellberg, Hans - In: Industrial marketing management : the international … 39 (2010) 5, pp. 784-792

Persistent link: https://www.econbiz.de/10008737505

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