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Motivations of distributor sales executives (DSEs) in the Telecom sector : an exploratory study in the state of Jharkhand, India
Dubey, Ajitabh Kumar; Kumar, Rohit Vishal - In: South Asian journal of management : SAJM 25 (2018) 3, pp. 119-134
Persistent link: https://www.econbiz.de/10012011226
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A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector
Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of modelling in management 12 (2017) 4, pp. 583-602
Persistent link: https://www.econbiz.de/10011808348
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Psychographic segmentation of Indian urban consumers
Kumar, Rohit Vishal; Sarkar, Amitava - In: Journal of the Asia Pacific economy 13 (2008) 2, pp. 204-226
Persistent link: https://www.econbiz.de/10003688207
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Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal - In: Journal of fashion marketing and management 19 (2015) 2, pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
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Store personality and consumer store choice behaviour : an empirical examination
Das, Gopal - In: Marketing intelligence & planning 32 (2014) 3, pp. 375-394
Persistent link: https://www.econbiz.de/10010380721
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Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 2, pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
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Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty : a study of Indian non-food retailing
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 407-414
Persistent link: https://www.econbiz.de/10010348744
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Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 284-292
Persistent link: https://www.econbiz.de/10010348757
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Impact of store image on store loyalty and purchase intention : does it vary across gender?
Das, Gopal - In: International journal of electronic marketing and … 6 (2014) 1, pp. 52-71
Persistent link: https://www.econbiz.de/10010483692
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Retail shopping behaviour : understanding the role of regulatory focus theory
Das, Gopal - In: The international review of retail, distribution and … 25 (2015) 4, pp. 431-445
Persistent link: https://www.econbiz.de/10011407091