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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
40
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40
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
14
Relationship marketing
14
Brand image
12
India
12
Indien
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Markenimage
12
Brand management
9
Markenführung
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Purchase intention
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Online retailing
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Online-Handel
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Advertising
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Advertising effects
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Emotion
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purchase intention
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Clothing
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Personality psychology
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Persönlichkeitspsychologie
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gift giving
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Aufsatz in Zeitschrift
Article in journal
60
research-article
8
Aufsatz im Buch
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English
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Das, Gopal
57
Varshneya, Geetika
9
Agarwal, James
4
Datta, Biplab
4
Givi, Julian
4
Guin, Kalyan Kumar
4
Jain, Shailendra Pratap
4
Cui, Yuanyuan
3
Khare, Arpita
3
Khatwani, Gaurav
3
Kumar, Rohit Vishal
3
Roy, Rajat
3
Spence, Mark T.
3
Van Esch, Patrick
3
Viglia, Giampaolo
3
Mukherjee, Srabanti
2
Baker, H. Kent
1
Belk, Russell W.
1
Bhardwaj, Preshth
1
Bhattacharya, Subhajit
1
Chattopadhyay, Manojit
1
Chen, Lin
1
Dey, Moumita
1
Dubey, Ajitabh Kumar
1
Gauri, Dinesh Kumar
1
Grazzini, Laura
1
Grewal, Dhruv
1
Guha, Mahua
1
Gupta, Mansi
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Gupta, Sumeet
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Hagtvedt, Henrik
1
Kareklas, Ioannis
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Maheswaran, Durairaj
1
Malhotra, Naresh K.
1
Mukherjee, Amaradri
1
Mukherjee, Sourjo
1
Naidoo, Vik
1
Otterbring, Tobias
1
Pala, Erol
1
Pandey, Devansh
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Journal of business research : JBR
9
Journal of retailing and consumer services
6
Psychology & marketing
5
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of services marketing
3
Global business review
2
Marketing intelligence & planning
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of business and emerging markets : IJBEM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Journal of advertising
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of modelling in management
1
Journal of retailing
1
Journal of the Asia Pacific economy
1
South Asian journal of management : SAJM
1
The IUP journal of brand management : IJBRM
1
The international review of retail, distribution and consumer research
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The journal of business & industrial marketing
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ECONIS (ZBW)
60
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1
Motivations of distributor sales executives (DSEs) in the Telecom sector : an exploratory study in the state of Jharkhand, India
Dubey, Ajitabh Kumar
;
Kumar, Rohit Vishal
- In:
South Asian journal of management : SAJM
25
(
2018
)
3
,
pp. 119-134
Persistent link: https://www.econbiz.de/10012011226
Saved in:
2
A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector
Bhattacharya, Subhajit
;
Kumar, Rohit Vishal
- In:
Journal of modelling in management
12
(
2017
)
4
,
pp. 583-602
Persistent link: https://www.econbiz.de/10011808348
Saved in:
3
Psychographic segmentation of Indian urban consumers
Kumar, Rohit Vishal
;
Sarkar, Amitava
- In:
Journal of the Asia Pacific economy
13
(
2008
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10003688207
Saved in:
4
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
5
Store personality and consumer store choice behaviour : an empirical examination
Das, Gopal
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10010380721
Saved in:
6
Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
7
Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty : a study of Indian non-food retailing
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 407-414
Persistent link: https://www.econbiz.de/10010348744
Saved in:
8
Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010348757
Saved in:
9
Impact of store image on store loyalty and purchase intention : does it vary across gender?
Das, Gopal
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 52-71
Persistent link: https://www.econbiz.de/10010483692
Saved in:
10
Retail shopping behaviour : understanding the role of regulatory focus theory
Das, Gopal
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10011407091
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