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~type_genre:"Aufsatz in Zeitschrift"
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Advertising
16
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16
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12
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12
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12
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7
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Aufsatz in Zeitschrift
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Kerr, Gayle
25
Jin, Hyun Seung
24
Kelly, Louise
7
An, Soontae
5
Kitchen, Philip J.
5
Schultz, Don E.
5
Drennan, Judy
4
Lings, Ian
4
Kim, Hyoje Jay
3
Martin, Brett
3
Martin, Brett A. S.
3
Sheehan, Ben
3
Suh, Jaebeom
3
Higgins, E. Tory
2
Li, Zonghuo
2
Mathmann, Frank
2
Patti, Charles H.
2
Richards, Jef
2
Simon, Todd F.
2
Thuy Pham
2
Wang, Di
2
Yang, Wensheng
2
Allen, Rebecca
1
Beatson, Amanda
1
Beede, Park
1
Bianchi, Constanza
1
Brown, Jane D.
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Dickinson, Sonia
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Fanggidae, Jappy Parlindungan
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Fazal-e-Hasan, Syed
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Habib, Sabrina
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1
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Khang, Hyoungkoo
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Journal of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
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2
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2
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
48
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1
The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung
;
Kerr, Gayle
;
Suh, Jaebeom
;
Kim, Hyoje Jay
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
Saved in:
2
Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression : the mediating role of perceived prevalence of depression
Jin, Hyun Seung
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 350-365
Persistent link: https://www.econbiz.de/10011342923
Saved in:
3
Why do consumers research their ancestry? : do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?
Strong, Carolyn A.
;
Martin, Brett A. S.
;
Jin, Hyun Seung
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 332-337
Persistent link: https://www.econbiz.de/10012023647
Saved in:
4
Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
5
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
6
Gamification and the impact of extrinsic motivation on needs satisfaction : making work fun?
Mitchell, Robert
;
Schuster, Lisa
;
Jin, Hyun Seung
- In:
Journal of business research : JBR
106
(
2020
),
pp. 323-330
Persistent link: https://www.econbiz.de/10012158373
Saved in:
7
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
8
Beliefs of and attitudes toward political advertising : an exploratory investigation
Jin, Hyun Seung
;
An, Soontae
;
Simon, Todd F.
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 551-568
Persistent link: https://www.econbiz.de/10003858283
Saved in:
9
Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae
;
Jin, Hyun Seung
;
Brown, Jane D.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
Saved in:
10
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
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