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On conceptualizing, measuring, and managing augmented technology use in business-to-business sales contexts
Hunter, Gary K. - In: Journal of business research : JBR 105 (2019), pp. 201-213
Persistent link: https://www.econbiz.de/10012128500
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Customer business development : identifiying and responding to buyer-implied information preferences
Hunter, Gary K. - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1204-1215
Persistent link: https://www.econbiz.de/10010439576
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Strategic account management : conceptualizing, integrating, and extending the domain from fluid to dedicated accounts
Bradford, Kevin D.; Challagalla, Goutam N.; Hunter, Gary K. - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10009505537
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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Commitment to technological change, sales force intelligence norms, and salesperson key outcomes
Hunter, Gary K.; Panagopoulos, Nikolaos G. - In: Industrial marketing management : the international … 50 (2015), pp. 162-179
Persistent link: https://www.econbiz.de/10011411723
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Systems-savvy selling, interpersonal identification with customers, and the sales manager’s motivational paradox : a constructivist grounded theory approach
St. Clair, Donald P.; Hunter, Gary K.; Cola, Philip A.; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 391-412
Persistent link: https://www.econbiz.de/10011976240
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Integrating technology within the sales-service ecosystem : the emergent sales techno-ecosystem
Bauer, Carlos; Galvan, John M.; Hancock, Tyler; Hunter, … - In: European journal of marketing 58 (2024) 3, pp. 782-811
Persistent link: https://www.econbiz.de/10015047342
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Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
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Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.; Morgan, Neil A.; Perreault, William D. - In: Journal of marketing 75 (2011) 5, pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
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Consumer attitudes toward marketing in England and the United States
French, Warren A. - In: European journal of marketing : EJM 16 (1982) 6, pp. 20-30
Persistent link: https://www.econbiz.de/10001071489