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Channels for promotion of fashion brands in the online space

Oklander, Mykhailo; Kudina, Alevtyna - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 179-187

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Co-creation and the development of SME designer fashion enterprises

Millspaugh, Jennifer; Kent, Anthony - In: Journal of fashion marketing and management 20 (2016) 3, pp. 322-338

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Islamic apparel brand personality model

Zaki, Rana M.; Kheir El Din, Amr; Elseidi, Reham I. - In: Journal of Islamic marketing 14 (2023) 2, pp. 484-503

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Making Italian fashion global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)

Merlo, Elisabetta; Perugini, Mario - In: Business history 62 (2020) 1, pp. 42-69

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Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing

Chae, Heeju; Baek, Minjung; Jang, Hyeonju; Sung, Sijun - In: Journal of business research : JBR 130 (2021), pp. 462-472

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Sustainable marketing activities of traditional fashion market and brand loyalty

Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301

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Visual research methodologies, branding and magazine readerships

Trigoni, Mirsini - In: Journal of fashion marketing and management 20 (2016) 3, pp. 339-366

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Modest, modern and diverse : a review of marketing communication visuals of Islamic fashion brands

Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 83-103

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Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria

Oniku, Ayodele Christopher; Joaquim, Anthonia Farayola - In: Rajagiri management journal 16 (2022) 2, pp. 105-117

buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication …/implications - The study shows what shapes the marketing communication strategies of the rising fashion industry but is limited to the … implications - Female sexuality in marketing communication is strategic to fashion industry in today's market among youths …

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Growth of small brands : a perspective of Indian Clothing industry

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