//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How global brands incorporatin...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
52
Markenführung
52
International marketing
47
Internationales Marketing
47
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
33
Markenimage
33
Globalisierung
28
Globalization
28
global brands
25
Global brands
20
Brand
19
Markenartikel
19
Welt
15
World
15
Global identity
14
Cultural identity
13
Kulturelle Identität
13
Personality psychology
13
Persönlichkeitspsychologie
13
Emerging economies
10
National culture
10
Nationalkultur
10
Schwellenländer
10
China
9
global identity
9
Multinationales Unternehmen
8
Transnational corporation
8
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Beziehungsmarketing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Designation of origin
6
Herkunftsbezeichnung
6
Local identity
6
Relationship marketing
6
more ...
less ...
Online availability
All
Undetermined
59
Free
5
Type of publication
All
Article
75
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
75
research-article
10
Article
2
Working Paper
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
viewpoint
1
more ...
less ...
Language
All
English
75
Author
All
Diamantopoulos, Adamantios
5
Davvetas, Vasileios
4
Coulter, Robin A.
3
Strizhakova, Yuliya
3
Aashish, Kumar
2
Bartikowski, Boris
2
Heinberg, Martin
2
Malhotra, Neeru
2
Raman, Prashant
2
Ray, Keshab
2
Schlegelmilch, Bodo B.
2
Sharma, Meenakshi
2
Sichtmann, Christina
2
Steenkamp, Jan-Benedict E. M.
2
Zdravkovic, Srdan
2
Abrar, Muhammad
1
Abuljadail, Mohammad
1
Akkan, Eren
1
Akram, Muhammad Shakaib
1
Akturan, Ulun
1
Alden, Dana
1
Ang, Lay Hoon
1
Ar, Aybeniz Akdeniz
1
Asiati, Diah Isnaini
1
Aydinoğlu, Nilüfer Z.
1
Balabanis, George
1
Bartsch, Fabian
1
Baršytė, Justina
1
Batra, Rajeev
1
Ben, Haobin Ye
1
Bengtson, Anna
1
Bhattacharjee, Debashree Roy
1
Borges, Adilson
1
Bozbay, Zehra
1
Brecic, Ruzica
1
Brown, Brian P.
1
Butkovskaya, Galina V.
1
Cadin, Loic
1
Cappellini, Benedetta
1
Carbone, Valentina
1
more ...
less ...
Published in...
All
Journal of international marketing
11
Journal of business research : JBR
9
International marketing review
6
Journal of global marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
Tourism management perspectives : TMP
2
Advances in global leadership
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Corporate reputation review
1
European management journal
1
European research studies
1
Human resource management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
International journal of business environment : IJBE
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sustainable economies management : an official publication of the Information Resources Management Association
1
Journal of Global Entrepreneurship Research : JGER
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of food products marketing
1
Journal of information & knowledge management : JIKM
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of management studies : JMS
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of teaching in international business
1
Journal of urban economics
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing i menedžment innovacij : m&mi
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
75
Showing
1
-
10
of
75
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina
;
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
Saved in:
4
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
5
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
6
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
7
Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat
;
Plewa, Carolin
;
Ho, Joanne
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
Saved in:
8
A relationship view of MNCs' innovation management in emerging economies : the Amazon connection case
Bengtson, Anna
;
Ljung, Anna
- In:
International journal of business environment : IJBE
8
(
2016
)
1
,
pp. 65-85
Persistent link: https://www.econbiz.de/10011590925
Saved in:
9
Analyzing informal value transfer networks through the lens of social exchanges
Sharif, Khurram
;
Farooqi, Nauman
;
Kassim, Norizan
; …
- In:
Society and business review
17
(
2022
)
3
,
pp. 394-420
Persistent link: https://www.econbiz.de/10013363076
Saved in:
10
Local identity and persistent leadership in market share dynamics : evidence from deregulation in the Korean soju industry
Choi, Jay Pil
;
Hong, Seung-hyun
;
Jeon, Seonghoon
- In:
The Korean economic review
29
(
2013
)
2
,
pp. 267-304
Persistent link: https://www.econbiz.de/10010232615
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->