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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina; Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of marketing research 59 (2022) 5, pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
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Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario; Brecic, Ruzica; Zdravkovic, Srdan - In: The journal of product & brand management 31 (2022) 5, pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
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The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 29 (2021) 4, pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
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"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of international marketing 26 (2018) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
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Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat; Plewa, Carolin; Ho, Joanne - In: Australasian marketing journal 24 (2016) 1, pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
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A relationship view of MNCs' innovation management in emerging economies : the Amazon connection case
Bengtson, Anna; Ljung, Anna - In: International journal of business environment : IJBE 8 (2016) 1, pp. 65-85
Persistent link: https://www.econbiz.de/10011590925
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Analyzing informal value transfer networks through the lens of social exchanges
Sharif, Khurram; Farooqi, Nauman; Kassim, Norizan; … - In: Society and business review 17 (2022) 3, pp. 394-420
Persistent link: https://www.econbiz.de/10013363076
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Local identity and persistent leadership in market share dynamics : evidence from deregulation in the Korean soju industry
Choi, Jay Pil; Hong, Seung-hyun; Jeon, Seonghoon - In: The Korean economic review 29 (2013) 2, pp. 267-304
Persistent link: https://www.econbiz.de/10010232615