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Kundenorientierte Produktgestaltung
Hertel, Günter; Virt, Wilfried; Huber, Frank; Akao, Yōji - 2000
Persistent link: https://www.econbiz.de/10001463917
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Marketingfocus: Produktmanagement : [Hans Knoblich zum 60. Geburtstag]
Arnold, Ulli (ed.); Knoblich, Hans (honouree);  … - 1993
Persistent link: https://www.econbiz.de/10000345629
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Customizing in der Weltautomobilindustrie : kundenorientiertes Produkt- und Dienstleistungsmanagement
Peren, Franz W. (ed.) - 1996
Persistent link: https://www.econbiz.de/10000561144
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Integrationsmanagement für neue Produkte
Horváth, Péter (ed.); Fleig, Günther (ed.) - 1998
Persistent link: https://www.econbiz.de/10000646858
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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1999
Persistent link: https://www.econbiz.de/10000667810
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Product and market development for subsistence marketplaces
Rosa, José da (contributor); Viswanathan, Madhu (contributor) - 2007 - 1st ed
Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose(c)(p) Antonio Rosa -- Understanding product and market interactions in...
Persistent link: https://www.econbiz.de/10012049622
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Handbook of research on retailing
Gielens, Kathrijn (ed.); Gijsbrechts, Els (ed.) - 2018
Persistent link: https://www.econbiz.de/10012103092
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Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha (ed.); Singh, Sukhvinder (contributor) - 2015
Persistent link: https://www.econbiz.de/10010501360
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Digitales Produktmanagement : Methoden - Instrumente - Praxisbeispiele
Hoffmann, Sascha (ed.) - 2020
Persistent link: https://www.econbiz.de/10012222012