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"The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to … digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it … and social media marketing support business success. The book's customisable Digital Business Maturity Model, and the …
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"To survive in today's competitive business environment, marketing professionals must look to develop innovative … business and consumer. This book explores the use of social networking and other online media in marketing communications … consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul -- Intellectual property …
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"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to...
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