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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F. (ed.); Vargo, Stephen L. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003082068
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Interaktionen im Dienstleistungsbereich
Bruhn, Manfred (contributor) - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001491298
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Handbuch Gesundheits- und Medizinmarketing : Chancen, Strategien und Erfolgsfaktoren
Kreyher, Volker J. (ed.) - 2001
Persistent link: https://www.econbiz.de/10001607586
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Networks of relationships in international industrial marketing
Hallén, Lars (ed.) - 1989
Persistent link: https://www.econbiz.de/10009306072
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Unprofitable customers in business markets
Henrich, Michael - 2014
Persistent link: https://www.econbiz.de/10011529551
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas (ed.) - 2002
Persistent link: https://www.econbiz.de/10001607978
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Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M. - 2020
Persistent link: https://www.econbiz.de/10012608406
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Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1997
Persistent link: https://www.econbiz.de/10014267617