, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and …

situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public …

-- Tango argentino as a nation brand / Rita Rieger -- Tourism, nation-branding and the commercial hegemony of nation …

of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into …The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of … sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on …