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A reader in marketing communications
Kitchen, Philip J. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004833119
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Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990
Pennock, Pamela E. - 2007
Persistent link: https://www.econbiz.de/10004879831
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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation
Plummer, Joseph (contributor) - 2007
Persistent link: https://www.econbiz.de/10004893862
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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2008
Persistent link: https://www.econbiz.de/10004927156
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The practice of advertising
Mackay, Adrian (contributor) - 2005 - 5. ed.
Persistent link: https://www.econbiz.de/10004817087
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Social communication in advertising : consumption in the mediated marketplace
Leiss, William (contributor) - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004856473
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Advertising : principles & practice
Moriarty, Sandra E. - 2009 - Internat. ed., 8. ed.
Persistent link: https://www.econbiz.de/10004910477
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Essentials of contemporary advertising
Arens, William F.; Schaefer, David H.; Weigold, Michael - 2008 - 2. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004911161
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How public service advertising works
Lannon, Judie (contributor) - 2008
Persistent link: https://www.econbiz.de/10004914237
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Buy, buy baby : how big business captures the ultimate consumer - your baby or toddler
Thomas, Susan Gregory - 2007
Persistent link: https://www.econbiz.de/10004920013