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~type_genre:"Bibliographie"
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Marketing
170
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61
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33
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24
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21
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Bibliographie
Article in journal
9,918
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9,918
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5,217
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3,604
Graue Literatur
2,564
Non-commercial literature
2,564
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2,423
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2,423
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2,338
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2,338
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2,277
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1,978
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1,835
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1,574
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1,348
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1,206
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1,150
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1,134
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1,089
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727
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576
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Chaffey, Dave
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Armstrong, Gary
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Blythe, Jim
3
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3
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3
Fill, Chris
3
Foxall, Gordon R.
3
George, Richard
3
Jobber, David
3
Levinson, Jay Conrad
3
Mullins, John W.
3
Peter, Jerome Paul
3
Port, Michael
3
Stevens, Robert E.
3
Walker, Orville C.
3
Altstiel, Tom
2
Arens, William F.
2
Bothma, Cornelius H.
2
Dann, Stephen
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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International Federation for Information Processing / Technical Committee Security and Protection in Information Processing Systems
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Robert Wood Johnson Foundation
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Techniques and Applications for Mobile Commerce Conference <2008>
1
World Computer Congress <17, 2002, Montréal>
1
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Bibliography series / American Marketing Association
6
IRB-Literaturauslese
2
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
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1
Bibliothek des Sports
1
Black studies
1
Business services training package
1
Contributions to economic analysis
1
Frontiers in artificial intelligence and applications
1
Garland reference library of social science
1
How to do it manuals for librarians
1
IFIP
1
International business and management
1
Journal of travel and tourism marketing
1
Research and information guides in business, industry, and economic institutions
1
Research paper series / School of Accounting & Economics
1
Routledge interpretive marketing research
1
Routledge studies in the history of economics
1
The Kluwer international series on computer supported cooperative work ; 2
1
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1
What every engineer should know
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USB Cologne (EcoSocSci)
345
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A reader in
marketing
communications
Kitchen, Philip J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004833119
Saved in:
2
Advertising sin and sickness : the politics of alcohol and tobacco
marketing
, 1950-1990
Pennock, Pamela E.
-
2007
Persistent link: https://www.econbiz.de/10004879831
Saved in:
3
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation
Plummer, Joseph
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004893862
Saved in:
4
Prove it before you promote it : how to take the guesswork out of
marketing
Cuno, Steve
-
2008
Persistent link: https://www.econbiz.de/10004927156
Saved in:
5
The practice of advertising
Mackay, Adrian
(
contributor
)
-
2005
-
5. ed.
Persistent link: https://www.econbiz.de/10004817087
Saved in:
6
Social communication in advertising : consumption in the mediated marketplace
Leiss, William
(
contributor
)
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004856473
Saved in:
7
Advertising : principles & practice
Moriarty, Sandra E.
-
2009
-
Internat. ed., 8. ed.
Persistent link: https://www.econbiz.de/10004910477
Saved in:
8
Essentials of contemporary advertising
Arens, William F.
;
Schaefer, David H.
;
Weigold, Michael
-
2008
-
2. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004911161
Saved in:
9
How public service advertising works
Lannon, Judie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004914237
Saved in:
10
Buy, buy baby : how big business captures the ultimate consumer - your baby or toddler
Thomas, Susan Gregory
-
2007
Persistent link: https://www.econbiz.de/10004920013
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