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Marketing management : a strategic decision-making approach
Mullins, John W.
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2008
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6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580
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Marketing management : a strategic decision-making approach
Mullins, John W.
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2009
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7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004939117
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Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
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2013
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8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
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