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The early advertising scene
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The Jossey-Bass handbook of nonprofit leadership and management
45
Leadership in nonprofit organizations ; Vol. 1
41
A - N
36
Handbook of financial markets : securities, options and futures
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32
Proceedings / 96th Annual Conference on Taxation : Chicago, Ill., Nov. 13 - 15, 2003 ; and minutes of the Annual Meeting of the National Tax Association, Thursday, November 13, 2003
32
Views on US economic and business history : molding the mixed enterprise economy
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Advertising theory
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O - Z
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The Cornell School of hotel administration handbook of applied hospitality strategy
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Les relations Communauté Européene - Etats-Unis : travaux de la Commission pour l'Etude des Communautés Européennes (CEDECE)
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The advertising and consumer culture reader
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23
The economists' voice : top economists take on today's problems
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
22
The impact of deregulation and market forces on public utilities : the future role of regulation : proceedings of the Institute of Public Utilities 16. annual conference
22
The relationship in the twentieth century. - 1985. - XVII, 369 S. : Ill. - Enth. 24 Beitr.
22
Carnegie Rochester conference series on public policy : a bi-annual conference proceedings
21
Engineering the system of healthcare delivery
21
Forecasting commodity prices : how the experts analyze the markets
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The Oxford handbook of the economics of poverty
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Handbook of research in trans-Atlantic antitrust
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Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
20
The road to sustainability
20
Accounting theory ; Vol. 2
19
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Life markets : trading mortality and longevity risk with life settlements and linked securities
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The Oxford handbook of business ethics
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World energy markets, stability or cyclical change? : proceedings : 7. Annual North American Meeting, International Association of Energy Economists, Philadelphia, Pa., Dec. 1985
19
World trade issues
19
1992 proceedings of the eighty-fifth Annual Conference on Taxation : held under the auspices of the National Tax Association - Tax Institute of America at Salt Lake City, Utah, October 11 - 14, 1992
18
Alfred D. Chandler ; Vol. 1
18
Explorations in critical studies of advertising
18
Immigration, language, ethnicity. - 1985. - XXXII, 376 S. : Ill. - Enth. 24 Beitr.
18
Mandate for leadership II [two] : continuing the conservative revolution
18
The Routledge companion to advertising and promotional culture
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ECONIS (ZBW)
22,919
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1
An empirical comparison of oligopolistic
advertising
strategies
Erickson, Gary M.
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 27-36)
.
1996
Persistent link: https://www.econbiz.de/10001319640
Saved in:
2
The effects of different ad appeals in non-prescription drug
advertising
: a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
3
Drops in the glass : the influence of alcohol
advertising
on young adults
Burks, Melody
;
Brown, Ulysses J., III.
;
Wu, Jun
;
Arora, …
- In:
International business realisms : globalizing locally …
,
(pp. 90-105)
.
2013
Persistent link: https://www.econbiz.de/10011418005
Saved in:
4
"Is there a gap in the market, and is there a market in the gap?" : how
advertising
planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
Saved in:
5
Effort investment in persuasiveness : a comparative study of environmental
advertising
in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
Saved in:
6
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
7
Violence,
advertising
, and commercial speech
Fernandez, Leleah
;
Richards, Jef I.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 237-254)
.
2015
Persistent link: https://www.econbiz.de/10010498502
Saved in:
8
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
9
Lux Radio Theatre : radio, film, and
advertising
- a fortunate encounter
Rodríguez-Centeno, Juan Carlos
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 175-187)
.
2020
Persistent link: https://www.econbiz.de/10012234778
Saved in:
10
Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
- In:
Advertising, promotion, and new media
,
(pp. 278-297)
.
2015
Persistent link: https://www.econbiz.de/10011708689
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