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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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International marketing ; Vol. 2
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Marketing in the new global order : challenges and opportunities
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New developments and approaches in consumer behavior research
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The Sage handbook of advertising
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Werbung im internationalen Vergleich : Zustand und Entwicklung
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marketing management : a cultural perspective
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising in developing and emerging countries : the economic, political and social context
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Brand management ; Vol. 3
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Global public goods : international cooperation in the 21st century
14
Handbook of qualitative research methods in marketing
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International marketing ; Vol. V
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Measuring and managing brands
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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Verbraucherreaktionen auf grenzüberschreitende Fusionen und Akquisitionen im Bankensektor unter besonderer Berücksichtigung der Markenintegration
Ringeisen, Petra
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 455-470)
.
2011
Persistent link: https://www.econbiz.de/10008842196
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2
Realisation globaler Kommunikationsstrategien in europäischen Märkten : ein pragmatischer Ansatz der verhaltenswissenschaftlichen Marketingforschung
Esch, Franz-Rudolf
-
1995
Persistent link: https://www.econbiz.de/10001327692
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3
Global versus non-global communications
Berndt, Ralph
- In:
Global Management : mit 8 Tabellen
,
(pp. 175-196)
.
1996
Persistent link: https://www.econbiz.de/10001317968
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Advertising
in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
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5
The role of social media in
international
advertising
Kasemsap, Kijpokin
- In:
Handbook of research on effective advertising …
,
(pp. 171-196)
.
2015
Persistent link: https://www.econbiz.de/10011283754
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6
A historical examination of the evolution of
international
advertising
standardization/adaptation thought
Ryans, John K.
;
Griffith, David A.
;
Jain, Subhash C.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 279-293)
.
2008
Persistent link: https://www.econbiz.de/10003774188
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7
Designing an
international
advertising
strategy
Thukral, Amit
- In:
Management of sustainable development in India
,
(pp. 287-291)
.
2011
Persistent link: https://www.econbiz.de/10009527006
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8
Mapping the future of consumers
Cayla, Julien
;
Peñaloza, Lisa
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 320-340)
.
2011
Persistent link: https://www.econbiz.de/10008938700
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9
Marketing Nigerian communication books abroad : the crucial role of
advertising
Nwosu, Ikechukwu E.
- In:
Communication industry in Nigeria : the crisis of …
,
(pp. 220-238)
.
1988
Persistent link: https://www.econbiz.de/10001311146
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10
Towards an understanding
advertising
standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
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