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Kundenerkenntnisse : wie man systematisch das Wissen vertieft
Hölscher, Ansgar; Staack, Yvonne - In: Marketing nach Maß : von der Vielfalt profitieren, (pp. 19-39). 2007
Persistent link: https://www.econbiz.de/10003650746
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Impact of data quality on customer relationship management systems
Sharma, Sarika; Goyal, D. P.; Mittal, Ravi Kant - In: Enterprise information systems and technology, (pp. 3-9). 2008
Persistent link: https://www.econbiz.de/10003764702
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From high tech to high touch : the effects of perceived touch on online customers' intention to return
Chen, Hong-Mei; Chen, Qimei; Kazman, Rick - In: Consumer behavior, organizational development, and …, (pp. 30-50). 2009
Persistent link: https://www.econbiz.de/10003792572
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The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Chen, Hong-mei; Chen, Qimei; Kazman, Rick - 2009
Persistent link: https://www.econbiz.de/10003860458
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How information technology resources can provide a competitive advantage in customer service
Barney, Jay B.; Ray, Gautam - In: Planning for information systems, (pp. 444-453). 2009
Persistent link: https://www.econbiz.de/10003866549
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The right path to SCM-CRM integration
Mason, Charlotte H.; Roth, Aleda V. - In: Handbook of research on enterprise systems, (pp. 134-151). 2009
Persistent link: https://www.econbiz.de/10003849137
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Restructuring the marketing information system for eCRM : an application of the Eriksson-Penker method
Gurău, Călin - In: Handbook of research on enterprise systems, (pp. 262-273). 2009
Persistent link: https://www.econbiz.de/10003849174
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Grundlagen und rechtliche Aspekte im Customer Relationship Management unter besonderer Berücksichtigung von (drohenden) Kundenabwanderungen
Gary, Alexander - In: Kundenabwanderung : Früherkennung, Prävention, …, (pp. 185-210). 2009
Persistent link: https://www.econbiz.de/10003887054
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Kundenabwanderungsprävention durch ganzheitlich integratives Vertriebsinformationsmanagement : Managementaufgabe ; umfassende Informationsqualität in allen Phasen der Kundenbeziehu...
Zweigle, Thomas M. - In: Kundenabwanderung : Früherkennung, Prävention, …, (pp. 291-311). 2009
Persistent link: https://www.econbiz.de/10003887072
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Developing a global CRM strategy
Shumanov, Michael; Ewing, Michael - 2010
Persistent link: https://www.econbiz.de/10003903325