//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Evaluation of brand use on cit...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
22,278
United States
22,268
Theorie
3,355
Theory
3,355
Markenführung
2,378
Brand management
2,375
Deutschland
1,424
Germany
1,422
EU countries
1,109
EU-Staaten
1,109
Japan
883
Großbritannien
800
United Kingdom
799
Comparison
765
Vergleich
765
Estimation
644
Schätzung
644
Consumer behaviour
636
Konsumentenverhalten
636
Innovation
595
Welt
577
World
577
Economic growth
540
Wirtschaftswachstum
540
Financial crisis
496
Finanzkrise
496
International economic relations
491
Internationale Wirtschaftsbeziehungen
491
Geldpolitik
473
Monetary policy
473
Canada
472
Kanada
472
Multinationales Unternehmen
444
Transnational corporation
444
Brand image
435
Markenimage
435
Corporate Governance
409
Corporate governance
409
China
405
Brand
399
more ...
less ...
Online availability
All
Undetermined
1,621
Free
232
Type of publication
All
Article
25,065
Type of publication (narrower categories)
All
Book section
Article in journal
145,870
Aufsatz in Zeitschrift
145,870
Graue Literatur
62,564
Non-commercial literature
62,564
Working Paper
50,692
Arbeitspapier
46,628
Aufsatz im Buch
25,065
Collection of articles of several authors
9,186
Sammelwerk
9,186
Amtsdruckschrift
8,895
Government document
8,895
Hochschulschrift
8,871
Thesis
7,067
Konferenzschrift
3,554
Aufsatzsammlung
3,535
Lehrbuch
3,437
Textbook
3,336
Case study
2,463
Fallstudie
2,463
Bibliografie enthalten
2,254
Bibliography included
2,254
Conference proceedings
2,179
Statistik
2,158
Statistics
1,870
Bibliographie
1,631
Collection of articles written by one author
1,593
Sammlung
1,593
Glossar enthalten
1,569
Glossary included
1,569
No longer published / No longer aquired
1,495
research-article
1,118
Dissertation u.a. Prüfungsschriften
1,024
Conference paper
953
Konferenzbeitrag
953
Reprint
926
Bibliografie
891
Biografie
648
Mehrbändiges Werk
636
Multi-volume publication
636
more ...
less ...
Language
All
English
22,295
German
2,486
French
206
Spanish
38
Italian
31
Dutch
6
Russian
6
Hungarian
1
Portuguese
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
53
Poterba, James M.
43
Wise, David A.
43
Freeman, Richard B.
37
Cutler, David M.
36
Hurd, Michael D.
34
Burmann, Christoph
27
Auerbach, Alan J.
26
Eichengreen, Barry
26
Jorgenson, Dale Weldeau
26
Baumgarth, Carsten
25
Shoven, John B.
25
Venti, Steven F.
25
Feldstein, Martin S.
24
Skinner, Jonathan
24
Gravelle, Jane G.
23
Fabozzi, Frank J.
22
Kotlikoff, Laurence J.
22
Hubbard, R. Glenn
21
Audretsch, David B.
20
Bordo, Michael D.
20
Labonte, Marc
20
Morrison, Wayne M.
20
Wolff, Edward N.
20
Krugman, Paul R.
19
Acs, Zoltán J.
18
Laibson, David I.
18
Meffert, Heribert
18
Samwick, Andrew
18
Slemrod, Joel
18
Smith, James P.
18
Gordon, Robert J.
17
Mitchell, Olivia S.
17
Samuelson, Paul Anthony
17
Bruhn, Manfred
16
Feldman, Maryann P.
16
Glaeser, Edward L.
16
McFadden, Daniel
16
Calomiris, Charles W.
15
Daim, Tugrul U.
15
more ...
less ...
Institution
All
USA / Government Accountability Office
6
USA / Congress / Budget Office
4
Center for China and Globalization
3
International Centre for Trade and Sustainable Development
2
Weltwirtschaftsforum
2
American Petroleum Institute
1
Atlantic Council of the United States / Committee on China Policy
1
Bank für Internationalen Zahlungsausgleich / Study Group on Fixed Income Markets
1
Economist Group
1
Keystone Center <Dillon, Colo.>
1
Laboratorio di Politica Industriale <Bologna>
1
League of Women Voters of the United States / Education Fund
1
New York State Bar Association / Committee on Criminal and Civil Tax Penalties
1
Punjab <Indien> / Enquiry Committee of Legislators, Appointed by Government to Probe into the Setting up of Sizeable Agricultural Farms on Evacuee Lands by Officers, their Relatives and Other Influential Public Men
1
Strategic Planning Associates <Atlanta, Ga.>
1
Technische Universität Braunschweig
1
USA / Competitiveness Policy Council
1
USA / Department of State / Office of Inspector General
1
USA / Environmental Protection Agency
1
USA / President's Commission on the Accident at Three Mile Island
1
Workshop Regionales Risikokapital und Existenzgründung <1997, Braunschweig>
1
more ...
less ...
Published in...
All
The Jossey-Bass handbook of nonprofit leadership and management
45
Leadership in nonprofit organizations ; Vol. 1
41
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
41
A - N
36
Handbook of financial markets : securities, options and futures
36
Leadership in nonprofit organizations ; Vol. 2
32
Proceedings / 96th Annual Conference on Taxation : Chicago, Ill., Nov. 13 - 15, 2003 ; and minutes of the Annual Meeting of the National Tax Association, Thursday, November 13, 2003
32
Views on US economic and business history : molding the mixed enterprise economy
32
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
30
The Cornell School of hotel administration handbook of applied hospitality strategy
30
The compensation handbook : a state-of-the-art guide to compensation strategy and design
30
The Routledge companion to contemporary brand management
29
O - Z
27
City branding : theory and cases
26
History of marketing thought ; Volume 1
25
Les relations Communauté Européene - Etats-Unis : travaux de la Commission pour l'Etude des Communautés Européennes (CEDECE)
24
Perspectives on energy : issues, ideas, and environmental dilemmas
24
History of marketing thought ; Volume 2
23
The economists' voice : top economists take on today's problems
23
The handbook of human services management
23
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
22
The impact of deregulation and market forces on public utilities : the future role of regulation : proceedings of the Institute of Public Utilities 16. annual conference
22
The relationship in the twentieth century. - 1985. - XVII, 369 S. : Ill. - Enth. 24 Beitr.
22
Carnegie Rochester conference series on public policy : a bi-annual conference proceedings
21
Engineering the system of healthcare delivery
21
Forecasting commodity prices : how the experts analyze the markets
21
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
21
The Oxford handbook of the economics of poverty
21
Brand Content : die Marke als Medienereignis
20
Brand Planning : starke Strategien für Marken und Kampagnen
20
Handbook of research in trans-Atlantic antitrust
20
Innovative Markenführung und -implementierung
20
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
20
The road to sustainability
20
Accounting theory ; Vol. 2
19
Case studies and conversations
19
Dienstleistungsmarken : Forum Dienstleistungsmanagement
19
Kellogg on branding : the marketing faculty of the Kellogg School of Management
19
Life markets : trading mortality and longevity risk with life settlements and linked securities
19
The Oxford handbook of business ethics
19
more ...
less ...
Source
All
ECONIS (ZBW)
25,065
Showing
1
-
10
of
25,065
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand Louisiana: capitalizing on music and cuisine
Slater, Jan
- In:
Destination branding : creating the unique destination …
,
(pp. 226-241)
.
2008
Persistent link: https://www.econbiz.de/10003845427
Saved in:
2
Brand Philadelphia: the power of spotlight events
Smith, Michael F.
- In:
Destination branding : creating the unique destination …
,
(pp. 261-278)
.
2008
Persistent link: https://www.econbiz.de/10003845434
Saved in:
3
E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana
;
Bocci, Elena
;
Picone, …
- In:
Branding and sustainable competitive advantage : …
,
(pp. 207-247)
.
2012
Persistent link: https://www.econbiz.de/10009707099
Saved in:
4
City-Branding : Markenbildung durch Auswahl und Einsatz von Wertprägungen
Crijns, Rogier
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 439-450)
.
2008
Persistent link: https://www.econbiz.de/10003759854
Saved in:
5
New Generation
Stadtmarketing
: empirische Befunde, Trends und Ansätze für die Forschung
Hartmann, Rainer
- In:
Standortfaktor Tourismus und Wissenschaft : …
,
(pp. 59-76)
.
2008
Persistent link: https://www.econbiz.de/10003649680
Saved in:
6
Some specific aspects of city marketing
Eichhorn, Peter
- In:
Public and nonprofit marketing
,
(pp. 83-87)
.
2009
Persistent link: https://www.econbiz.de/10003865296
Saved in:
7
Kulturmarken und Stadtimage am Beispiel der documenta
Panzer, Gerhard
-
2006
Persistent link: https://www.econbiz.de/10003412417
Saved in:
8
City branding and stakeholder engagement
Houghton, John P.
;
Stevens, Andrew
- In:
City branding : theory and cases
,
(pp. 45-53)
.
2011
Persistent link: https://www.econbiz.de/10008808696
Saved in:
9
City branding and the tourist gaze
Hospers, Gert-Jan
- In:
City branding : theory and cases
,
(pp. 27-35)
.
2011
Persistent link: https://www.econbiz.de/10008808699
Saved in:
10
City branding and inward investment
Middleton, Alan C.
- In:
City branding : theory and cases
,
(pp. 15-26)
.
2011
Persistent link: https://www.econbiz.de/10008808701
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->