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The Jossey-Bass handbook of nonprofit leadership and management
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1
Brand Louisiana: capitalizing on music and cuisine
Slater, Jan
- In:
Destination branding : creating the unique destination …
,
(pp. 226-241)
.
2008
Persistent link: https://www.econbiz.de/10003845427
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2
Brand Philadelphia: the power of spotlight events
Smith, Michael F.
- In:
Destination branding : creating the unique destination …
,
(pp. 261-278)
.
2008
Persistent link: https://www.econbiz.de/10003845434
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3
E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana
;
Bocci, Elena
;
Picone, …
- In:
Branding and sustainable competitive advantage : …
,
(pp. 207-247)
.
2012
Persistent link: https://www.econbiz.de/10009707099
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4
City-Branding : Markenbildung durch Auswahl und Einsatz von Wertprägungen
Crijns, Rogier
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 439-450)
.
2008
Persistent link: https://www.econbiz.de/10003759854
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5
New Generation
Stadtmarketing
: empirische Befunde, Trends und Ansätze für die Forschung
Hartmann, Rainer
- In:
Standortfaktor Tourismus und Wissenschaft : …
,
(pp. 59-76)
.
2008
Persistent link: https://www.econbiz.de/10003649680
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6
Some specific aspects of city marketing
Eichhorn, Peter
- In:
Public and nonprofit marketing
,
(pp. 83-87)
.
2009
Persistent link: https://www.econbiz.de/10003865296
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7
Kulturmarken und Stadtimage am Beispiel der documenta
Panzer, Gerhard
-
2006
Persistent link: https://www.econbiz.de/10003412417
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8
City branding and stakeholder engagement
Houghton, John P.
;
Stevens, Andrew
- In:
City branding : theory and cases
,
(pp. 45-53)
.
2011
Persistent link: https://www.econbiz.de/10008808696
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9
City branding and the tourist gaze
Hospers, Gert-Jan
- In:
City branding : theory and cases
,
(pp. 27-35)
.
2011
Persistent link: https://www.econbiz.de/10008808699
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10
City branding and inward investment
Middleton, Alan C.
- In:
City branding : theory and cases
,
(pp. 15-26)
.
2011
Persistent link: https://www.econbiz.de/10008808701
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