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Advances in applied economics, business and development
59
LISS 2012 ; Vol. 2
45
Handbook of consumer psychology
42
Einkaufen und Investieren in China
39
LISS 2012 ; Vol. 1
34
The Routledge companion to identity and consumption
32
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29
Proceedings of the 5th International Conference on Economic Management and Green Development
29
Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session ; Pt. 4
29
The Routledge companion to consumer behavior
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Applied economics, business and development
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Deutsch-chinesische Innovationspartnerschaft: Rahmenbedingungen, Chancen und Herausforderungen : die Policy Briefs der deutschen DCPI Expertengruppe 2017-2019
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Handbook of Chinese organizational behavior : integrating theory, research and practice
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China and the Asian Pacific economy : second part of proceedings of the International Conference on China and the Asia Pacific Economy ; held 14 - 16 July 1996 at The University of Queensland, Brisbane
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China's economic growth and transition : macroeconomic, regional, environmental and other dimensions ; first part of proceedings of the International Conference on China and the Asia Pacific Economy ; held 14 - 16 July 1996 at The University of Queensland, Brisbane
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The four modernizations
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Transformative consumer research for personal and collective well-being
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Modeling risk management in sustainable construction
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Business insights: China : practical advice on entry strategy and engagement
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China : new engine of world growth
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Economic openess in modernizing China
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Globalisation and labour mobility in India and China : ABERU 2005 conference proceedings ; 29 - 30 September 2005
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Handbook on the international political economy of China
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Rising inequality in China : challenges to a harmonious society
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China's emerging financial markets : challenges and opportunities
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East Asian economic issues ; Vol. 3
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China linking markets for growth
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Cross-cultural and critical perspectives on brands
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Culture, leadership, and organizations : the GLOBE study of 62 societies
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Handbook of research on international advertising
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Handbook on China and globalization
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Proceedings of 2013 world agricultural outlook conference
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Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session ; Pt. 2
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Proceedings of the International Conference on Chinese Enterprise Research 2007
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Markenmanagement in internationalen Dienstleistungsmärkten
Ahlert, Dieter
;
Evanschitzky, Heiner
;
Woisetschläger, David
- In:
Internationalisierung von Dienstleistungen : Forum …
,
(pp. 229-252)
.
2005
Persistent link: https://www.econbiz.de/10002742359
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2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
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3
Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L.
-
2009
Persistent link: https://www.econbiz.de/10003785625
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4
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter
;
Hendriks, Berna
;
Brandt, Corine van den
- In:
Kooperation und Effizienz in der …
,
(pp. 233-244)
.
2006
Persistent link: https://www.econbiz.de/10003323063
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5
Reflexive culture's consequences
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 101-122)
.
2009
Persistent link: https://www.econbiz.de/10003864764
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6
Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Handbook of brand relationships
,
(pp. 247-266)
.
2009
Persistent link: https://www.econbiz.de/10003915618
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7
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter
;
Hendriks, Berna
;
Brandt, Corine van den
- In:
Kooperation und Effizienz in der …
,
(pp. 233-244)
.
2008
Persistent link: https://www.econbiz.de/10003700691
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8
Encounter foreign metaphors: a cross-cultural online study
Zhou, Dehui
;
Heineken, Edgar
- In:
Sprache, Kultur und Zielgruppen : Bedingungsgrößen …
,
(pp. 217-241)
.
2007
Persistent link: https://www.econbiz.de/10003595966
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9
Cultural symbolism of brands
Torelli, Carlos J.
;
Keh, Hean Tat
;
Chiu, Chi-yue
- In:
Brands and brand management : contemporary research …
,
(pp. 113-132)
.
2010
Persistent link: https://www.econbiz.de/10003941311
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10
Cross-cultural issues in consumer behavior
Shavitt, Sharon
;
Lee, Angela Y.
;
Torelli, Carlos J.
- In:
Social psychology of consumer behavior
,
(pp. 227-250)
.
2009
Persistent link: https://www.econbiz.de/10003812966
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