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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Handbuch der Marktforschung
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Market research handbook
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The handbook of marketing research : uses, misuses, and future advances
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Fundamentals of marketing research ; Vol. 2
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Modern analysis of customer surveys : with applications using R
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Verfahren, Datenauswertung, Ergebnisdarstellung
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Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
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Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
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From customer retention to a holistic stakeholder management system : living a vision
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Fundamentals of marketing research ; Vol. 1
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
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Conjoint measurement : methods and applications
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The nature and scope of marketing research
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Fundamentals of marketing research ; Vol. 4
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Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
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Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Alternative market research methods : market sensing
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Developmental challenges in marketing research
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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Kundenzufriedenheit im IT-Outsourcing : das Optimum realisieren
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How to succeed in the digital age : strategies from 17 top managers
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Handbook of consumer psychology
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ECONIS (ZBW)
2,125
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1
Crowdfunding and innovation
Swart, Richard
- In:
Crowdfunding : the corporate era
,
(pp. 95-102)
.
2015
Persistent link: https://www.econbiz.de/10011301266
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2
Beyond personalization : experience architecture
Adcox, John
;
Wittenstein, Mike
- In:
The power of one : gaining business value from …
,
(pp. 82-102)
.
2003
Persistent link: https://www.econbiz.de/10011588667
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3
Marketing weiter denken?! - Fünf Postulate
Kenning, Peter
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 79-97)
.
2018
Persistent link: https://www.econbiz.de/10011740982
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4
Darf's ein bisschen mehr sein?
Hausch, Daniela
- In:
Kundenorientierung und Kundenservice in der Touristik : …
,
(pp. 125-132)
.
2015
Persistent link: https://www.econbiz.de/10011333496
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5
Shopping value, satisfaction and its behavioral outcomes in the purchase of private label branded products : a theoretical framework
Mishra, Anubhav Anand
;
Srivastava, Manish Kumar
- In:
HRM and marketing orientation in the new era
,
(pp. 235-253)
.
2013
Persistent link: https://www.econbiz.de/10010236503
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6
Evolving the private label role in the retailer-customer relationship : antecedents and impact of premium private labels on customer loyalty to the retailer
Martinelli, Elisa
;
Vergura, Donata Tania
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 86-106)
.
2014
Persistent link: https://www.econbiz.de/10010379352
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7
Customer store loyalty : process, explanation chain, and moderating factors
Vásquez-Párraga, Arturo Z.
;
Sahagún, Miguel Ángel
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 70-85)
.
2014
Persistent link: https://www.econbiz.de/10010379356
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8
Antecedents and consequences of customer retention and loyalty orientation in Romanian telecommunications market
Hnatiuc, Cristian
;
Mihoc, Florin
- In:
The changing business landscape of Romania : lessons …
,
(pp. 285-304)
.
2013
Persistent link: https://www.econbiz.de/10010386881
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9
Customers' satisfaction and loyalty in the economic recession : the case of a Greek bank
Samanta, Irene
- In:
Strategic marketing in fragile economic conditions
,
(pp. 78-96)
.
2014
Persistent link: https://www.econbiz.de/10010416856
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10
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
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