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ECONIS (ZBW)
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1
Marktorientierte Markenbewertung : Schnittstelle zwischen
Marketingmanagement
und Marketingcontrolling
Bekmeier-Feuerhahn, Sigrid
- In:
Handbuch Marketing-Controlling : Effektivität und …
,
(pp. 443-458)
.
2006
Persistent link: https://www.econbiz.de/10003409097
Saved in:
2
Marktorientierte Markenbewertung : Schnittstelle zwischen
Marketingmanagement
und Marketingcontrolling
Bekmeier-Feuerhahn, Sigrid
- In:
Handbuch Marketingcontrolling : Marketing als Motor von …
,
(pp. 322-335)
.
2001
Persistent link: https://www.econbiz.de/10001623248
Saved in:
3
Leistungsorientierung in internationalen Werbebotschaften : Ergebnisse einer Studie in Deutschland, Frankreich, Spanien, Thailand und den USA zur Wahrnehmung und Wirksamkeit von le...
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Erfolgsstrategien mittelständischer Unternehmen : …
,
(pp. 439-455)
.
2009
Persistent link: https://www.econbiz.de/10003833399
Saved in:
4
Global Internet marketing: consumer decision making and managerial implications
Chao, Paul
- In:
Trends im internationalen Management : Strategien, …
,
(pp. 479-491)
.
2001
Persistent link: https://www.econbiz.de/10003445232
Saved in:
5
Fair trade : dynamic and dilemmas of a market oriented global social movement
Wilkinson, John
-
2009
Persistent link: https://www.econbiz.de/10003876308
Saved in:
6
The relationship between the advertising appeals and cultural values
Spiridonova, Natalia
- In:
Proceedings of the 19th Annual Conference on Marketing …
,
(pp. 449-457)
.
2011
Persistent link: https://www.econbiz.de/10009502108
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7
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 13-31)
.
2013
Persistent link: https://www.econbiz.de/10009747391
Saved in:
8
Marketing and internationalization strategies of Romanian universities based on EU convergence indicators
Dima, Alina Mihaela
;
Vasilache, Simona
;
Cantaragiu, Ramona
- In:
Proceedings of the 20th Annual Conference on Marketing …
,
(pp. 27-35)
.
2012
Persistent link: https://www.econbiz.de/10009731035
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9
The role of market orientation in internationalization of SMEs
Nahan-Suomela, Rosmeriany
;
Lautamäki, Satu
- In:
Cultural and technological influences on global business
,
(pp. 242-257)
.
2013
Persistent link: https://www.econbiz.de/10009757815
Saved in:
10
Entrepreneurial marketing strategies during the growth of international new ventures
Hallbäck, Johanna
;
Gabrielsson, Peter
- In:
Firm-level internationalization, regionalism and …
,
(pp. 177-197)
.
2011
Persistent link: https://www.econbiz.de/10009233990
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