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Kellogg on marketing
6
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3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
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Handbook of marketing strategy
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Market orientation
Gebhardt, Gary F.
- In:
Handbook of marketing strategy
,
(pp. 28-38)
.
2012
Persistent link: https://www.econbiz.de/10009530873
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Creating customers and shaping the competitive game
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 3-25)
.
2010
Persistent link: https://www.econbiz.de/10008664294
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We UBER yet we GOOGLE : gaining early- and late-mover advantage
Carpenter, Gregory S.
- In:
The Routledge companion to strategic marketing
,
(pp. 163-174)
.
2021
Persistent link: https://www.econbiz.de/10012498448
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Emptor cognita : competitive advantage through buyer learning
Carpenter, Gregory S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 87-98)
.
2023
Persistent link: https://www.econbiz.de/10014283159
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Can we get there from here? : charting the contours of the common good
Sherry, John F.
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 309-315)
.
2014
Persistent link: https://www.econbiz.de/10009774174
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Slouching toward utopia : when marketing is society
Sherry, John F.
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 43-60)
.
2014
Persistent link: https://www.econbiz.de/10009774189
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Brand meaning
Sherry, John F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 40-69)
.
2005
Persistent link: https://www.econbiz.de/10003285298
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8
Fielding ethnographic teams: strategy, implementation and evaluation
Sherry, John F.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 268-276)
.
2006
Persistent link: https://www.econbiz.de/10003445850
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9
Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 74-102)
.
2001
Persistent link: https://www.econbiz.de/10001612976
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Market-driving strategies : toward a new concept of competitive advantage
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
- In:
Kellogg on marketing
,
(pp. 103-129)
.
2001
Persistent link: https://www.econbiz.de/10001612977
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