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The Impact of Product-Country...
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The Oxford handbook of strategic sales and sales management
2
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
Fundamentals of marketing research ; Vol. 1
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The impact of theory on representations of the consumer and the marketing organisation
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Country-origin effects
Zeugner-Roth, Katharina Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 111-128)
.
2017
Persistent link: https://www.econbiz.de/10011749733
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2
Horizontal alliances for relationship marketing
Cravens, David W.
;
Cravens, Karen S.
- In:
Handbook of relationship marketing
,
(pp. 431-456)
.
2000
Persistent link: https://www.econbiz.de/10001559330
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3
Marktabgrenzung und Marktstrukturierung
Wagner, Udo
;
Baldauf, Artur
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 251-272)
.
2007
Persistent link: https://www.econbiz.de/10003510497
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4
The strategic role of the selling function : a resource-based framework
Leigh, Thomas W.
;
Cron, William L.
;
Baldauf, Artur
; …
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 489-517)
.
2011
Persistent link: https://www.econbiz.de/10008991455
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5
Koordinationsmechanismen im Rahmen von Diversifikationsstrategien
Baldauf, Artur
;
Bischof, Christian
- In:
Handbuch Kompetenzmanagement : durch Kompetenz …
,
(pp. 95-104)
.
2006
Persistent link: https://www.econbiz.de/10003390410
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6
The Strategic Role of the Selling Function: A Resource-Based Framework
Leigh, Thomas W.
;
Cron, William L.
;
Baldauf, Artur
; …
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885348
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7
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2009
Persistent link: https://www.econbiz.de/10003794200
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8
Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
Cadogan, John W.
;
Diamantopoulos, Adamantios
-
2008
Persistent link: https://www.econbiz.de/10003611364
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9
The effect of pretest method on error detection rates : experimental evidence
Reynolds, Nina
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003540315
Saved in:
10
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
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