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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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1
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
Online and offline purchasing strategies : a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Hogg, Margaret K.
;
Penz, Elfriede
- In:
Brick & mortar shopping in the 21st century
,
(pp. 53-83)
.
2008
Persistent link: https://www.econbiz.de/10003618167
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4
Retail promotional
communication
: the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
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5
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
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6
The changing landscape of consumerism : advancing the SOR framework of stimuli that encourages impulsive online consumption
Keegan, Fiona
;
Ritch, Elaine L.
;
Siddiqui, Noreen
- In:
New perspectives on critical marketing and consumer society
,
(pp. 23-37)
.
2021
Persistent link: https://www.econbiz.de/10012497074
Saved in:
7
"Your time is up!" : a case of cultural differences in
communication
cues and perception of time
Stone, Hayley
;
Stone, Christopher
-
2015
Persistent link: https://www.econbiz.de/10011488010
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8
The role of
communication
within customer relationship marketing in the hotel business : how
communication
inflluences the booking behavior of hotel customers
Toedt, Michael
- In:
Contemporary approaches of international business …
,
(pp. 133-142)
.
2014
Persistent link: https://www.econbiz.de/10010494062
Saved in:
9
Determining effective sustainable fashion
communication
strategies
Han, Sara Li-Chou
;
Henninger, Claudia E.
;
Apeagyei, Phoebe
- In:
Sustainability in fashion : a cradle to upcycle approach
,
(pp. 127-149)
.
2017
Persistent link: https://www.econbiz.de/10012220608
Saved in:
10
"Pouring politics down our throats" : political CSR
communication
and consumer catharsis
Grigore, Georgiana
;
Molesworth, Mike
- In:
Redefining corporate social responsibility
,
(pp. 71-86)
.
2018
Persistent link: https://www.econbiz.de/10011956741
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