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Evaluation : ein systematisches Handbuch ; [Fachtagung ... welche von der SEVAL und der DeGEval gemeinsam ... durchgeführt wurde]
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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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The silver market phenomenon : business opportunities in an era of demographic change
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Handbuch Zielgruppenmanagement
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Product experience
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Sustainable development in Europe : concepts, evaluation and applications
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Handbook of brand relationships
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The evolution of brands : from signals of quality to storehouses of trust
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Consumer culture theory
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Measuring and managing brands
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer-brand relationships : theory and practice
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Governance by evaluation for sustainable development : institutional capacities and learning
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Prices, finance, and expert opinion
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Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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Brand management ; Vol. 3
13
Das Rating der Sparkassen-Finanzgruppe und ihrer Institute
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Luxury marketing : a challenge for theory and practice
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Oxford handbook of luxury business
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Entwicklung und Trends im deutschen Weinmarkt
Hoffmann, Dieter
- In:
Wein : Qualitätssicherheit, Gesundheit und Genuss ; …
,
(pp. 31-46)
.
2009
Persistent link: https://www.econbiz.de/10003915346
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Weinpreise, Weinqualität und Verbraucherverhalten
Herrmann, Roland
;
Hoffmann, Dieter
;
Szolnoki, Gergely
- In:
Wein : Qualitätssicherheit, Gesundheit und Genuss ; …
,
(pp. 47-64)
.
2009
Persistent link: https://www.econbiz.de/10003915347
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13
A drink whose time had finally come :
wine
consumption in Australia 1950 - 1980
Dunstan, David
- In:
Consumer Australia : historical perspectives
,
(pp. 135-151)
.
2010
Persistent link: https://www.econbiz.de/10008908470
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Temporary involvement with appellation of origin
Rodríguez Santos, María Carmen
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 201-224)
.
2011
Persistent link: https://www.econbiz.de/10008842280
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Konsumentenpräferenzen bei Rotwein : Ergebnisse einer Conjoint Analyse und hedonischer Tests zur Beurteilung des Gesamteindrucks
Petzoldt, Marina
;
Enneking, Ulrich
- In:
Unternehmen im Agrarbereich vor neuen Herausforderungen …
,
(pp. 163-173)
.
2006
Persistent link: https://www.econbiz.de/10003391917
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16
Attitude of Indian consumers toward
wine
: pleasure versus prescription
Singh, Satyendra
- In:
Business practices in emerging and re-emerging markets
,
(pp. 119-132)
.
2008
Persistent link: https://www.econbiz.de/10003681482
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17
The China
wine
market : a case for segmentation, promotion, distribution, pricing, and mode of entry decisions
Rhyne, William
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 263-271)
.
2011
Persistent link: https://www.econbiz.de/10008987098
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18
Worauf kommt es Schweizer Konsumenten von Biowein an?
Mann, Stefan
;
Reissig, Linda
;
Ferjani, Ali
;
Ayala, Tatiana
- In:
Möglichkeiten und Grenzen der wissenschaftlichen …
,
(pp. 61-70)
.
2011
Persistent link: https://www.econbiz.de/10009509871
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19
Wine
on Facebook : a look at Millennials'
wine
information search
Higgins, Lindsey M.
;
Wolf, Marianne McGarry
;
Wolf, …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 13-29)
.
2016
Persistent link: https://www.econbiz.de/10011558840
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20
Organic
wine
: perceptions and choices of Italian consumers
Platania, Marco
;
Privitera, Donatella
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 275-286)
.
2010
Persistent link: https://www.econbiz.de/10010474604
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