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Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia; Rosati, Massimo - In: Online reputation management in destination and …, (pp. 213-235). 2023
Persistent link: https://www.econbiz.de/10014287208
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Brand portfolio strategy
Calkins, Tim - In: Kellogg on branding : the marketing faculty of the …, (pp. 104-125). 2005
Persistent link: https://www.econbiz.de/10003285343
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Markenführung : Bedeutung und Bandbreite von Markenführung
Friederes, Gereon; Rejzlik, Wolfgang - In: Handbuch der Marktforschung, (pp. 79-87). 2007
Persistent link: https://www.econbiz.de/10003536386
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A case-based identification of internal and external issues for branding strategies
Mondal, Abu Sayeed; Roy, Dilip - In: Cases on branding strategies and product development : …, (pp. 1-23). 2015
Persistent link: https://www.econbiz.de/10010504697
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Brand strategy
Ellwood, Iain - In: Brands and branding, (pp. 73-95). 2009
Persistent link: https://www.econbiz.de/10003829789
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Brand experience
Smith, Shaun - In: Brands and branding, (pp. 96-111). 2009
Persistent link: https://www.econbiz.de/10003829791
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Strategic brand management process
Keller, Kevin L. - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 83-101). 2005
Persistent link: https://www.econbiz.de/10003100329
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From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom; Tanchoux, Philippe - In: Brand, Label, and Product Intelligence : Second …, (pp. 223-245). 2022
Persistent link: https://www.econbiz.de/10013338080
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023
the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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Markenführung und Nachhaltigkeit : eine Analyse am Beispiel des Destinationsmanagements
Roth, Stefan - In: Nachhaltiges Wirtschaften : integrierte Konzepte, (pp. 301-329). 2008
Persistent link: https://www.econbiz.de/10003740515