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Toward an understanding of psychological distance reduction between generations : a cross-cultural perspective
Hernandez, Morela; Chen, Ya-Ru; Wade-Benzoni, Kimberly A. - In: National culture and groups, (pp. 3-20). 2006
Persistent link: https://www.econbiz.de/10003782881
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The political economy of heterogeneity and conflict
Spolaore, Enrico; Wacziarg, Romain - In: Disrupted economic relationships : disasters, …, (pp. 7-44). 2019
Persistent link: https://www.econbiz.de/10012011163
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Sentiment analysis as a tool to understand the cultural relationship between consumer and brand
Capolupo, Nicola; Basile, Gianpaolo; Scozzese, Giancarlo - In: Handbook of research on intelligent techniques and …, (pp. 202-215). 2017
Persistent link: https://www.econbiz.de/10014576415
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Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly; Allman, Helena F. - In: Handbook on cross-cultural marketing, (pp. 115-132). 2020
Persistent link: https://www.econbiz.de/10013459484
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Der Einfluss des Shopping Value auf die differenzierende Wirkung von Einkaufserlebnissen : eine empirische Analyse
Schwertfeger, Marko; Geigenmüller, Anja - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 273-292). 2012
Persistent link: https://www.econbiz.de/10009550165
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Customer Experience als Ansatzpunkt zur Differenzierung im Einzelhandel
Leischnig, Alexander; Schwertfeger, Marko; Enke, Margit - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 425-443). 2012
Persistent link: https://www.econbiz.de/10009550649
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Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah; Kim, Minjeong - In: International marketing in the fast changing world, (pp. 235-253). 2015
Persistent link: https://www.econbiz.de/10011416191
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Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer; Verma, Swati; Yaprak, Attila - In: International marketing in the fast changing world, (pp. 255-288). 2015
Persistent link: https://www.econbiz.de/10011416219
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The effect of attitude toward money on financial trouble and compulsive buying : studying Hungarian consumers in debt during the financial crisis
Bauer, András; Mitev, Ariel - In: Quantitative marketing and marketing management : …, (pp. 247-268). 2012
Persistent link: https://www.econbiz.de/10009621764
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Is being perceived as sustainable a means to achieve a differential advantage?
Kapoor, Avinash; Kulshrestha, Chinmaya - In: Branding and sustainable competitive advantage : …, (pp. 1-3). 2012
Persistent link: https://www.econbiz.de/10009707224