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Creating and managing superior customer value
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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Theory and concept development in political marketing : issues and an agenda
Henneberg, Stephan
;
O'Shaughnessy, Nicholas Jackson
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2008
Persistent link: https://www.econbiz.de/10003717709
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Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven
;
Henneberg, Stephan
;
Forkmann, Sebastian
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 267-282)
.
2014
Persistent link: https://www.econbiz.de/10010359506
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Value dimensions and relationship postures in dyadic "key relationship programmes"
Henneberg, Stephan
;
Pardo, Catherine
;
Mouzas, Stefanos
; …
- In:
Handbook of strategic account management : a …
,
(pp. 191-204)
.
2014
Persistent link: https://www.econbiz.de/10010341361
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Final customers' value in business networks
Henneberg, Stephan
;
Mouzas, Stefanos
- In:
Creating and managing superior customer value
,
(pp. 99-127)
.
2009
Persistent link: https://www.econbiz.de/10003826396
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5
Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Henneberg, Stephan
- In:
Customer retention in the automotive industry : …
,
(pp. 215-257)
.
1997
Persistent link: https://www.econbiz.de/10001299160
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